Scoring SEO Efforts Realistically

What do you put in a progress report to an SEO customer? This article will look at what "not" to worry about too much and what to consider as indices of a good SEO program. It also gives an estimated time frame and a sketch of how to outline it to a customer (or to yourself if you are a DIY person).
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The Ten Commandments of Keyword Selection

Is your website getting a lot of traffic, but not a lot of sales? Maybe you need to take a look at the keywords you’re using. Praveen Viswanath walks you through keyword selection process, and sums it up with ten keyword selection commandments to help keep you on track.
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