In the last article we covered the basics of Google AdWords. In this one we’ll touch on keyword research, writing ads, ad elements and landing pages. This is the second part of a four-part series.
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Tag Archives: Keyword Research
Scoring SEO Efforts Realistically
What do you put in a progress report to an SEO customer? This article will look at what "not" to worry about too much and what to consider as indices of a good SEO program. It also gives an estimated time frame and a sketch of how to outline it to a customer (or to yourself if you are a DIY person).
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The Ten Commandments of Keyword Selection
Is your website getting a lot of traffic, but not a lot of sales? Maybe you need
to take a look at the keywords you’re using. Praveen Viswanath walks you through
keyword selection process, and sums it up with ten keyword selection
commandments to help keep you on track.
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