Can you imagine paying $1,000,000.00 for a measly hamburger and soda? Is there any possible way that you would ever, for any reason, pay such an exorbitant sum? What I am going to do is prove to you that asking you to pay that amount of money for a hamburger would actually be a bargain. I’m going to set up a situation where you’ll happily pay that much and more. Not only that, but I’m also going to explain why you might be focusing on all the wrong things with your marketing efforts.