To a business owner, keyword research can seem like a waste of time. You already know the important keywords for your field, right? So why not start building your website based on ranking for those terms? Well, it’s never that easy.
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Tag Archives: KEI
Remove Your Keyword Research Blinders
Keywords stand at the heart of using search engines, SEO, and search engine marketing. Searchers use keywords to find what they’re looking for. Marketers use keywords in their ads and on their websites to turn up in the search results that search engines serve to (hopefully) potential customers. But a lot can go wrong in the process. This article will explain one major, all-too-common keyword research mistake and how to avoid it.
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Use Google for Keyword Traffic Numbers
Getting traffic to your website isn’t simply a matter of getting to the top of Google’s search engine results pages with your chosen keywords. How do you know that users are actually searching for those keywords? And if they are, how do you know that enough of them are performing the search to make it worthwhile? Google offers a free tool that can help.
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