There is always something going on in the search engine field, whether it’s new acquisitions, new studies, or new approaches to marketing and advertising. This article takes a look at four recent stories: purchases by Yahoo and AOL, Facebook’s new transparency to search engines, and a potentially distressing report from Jupiter Research about viral marketing.
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Tag Archives: Jupiter Research
Behavioral Advertising: Wave of the Future?
If you’ve been keeping up with the trends in online marketing, you’ve probably been hearing about something called “behavioral advertising,” “behavioral targeting,” or “behavioral marketing.” What is it, and how is it different from the kind of online marketing you’re already doing? Keep reading to find out.
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User Behavior Confirms Marketing Truths
iProspect recently reported the results of a survey it conducted with the help of Jupiter Research. The study looked at web surfers’ online behavior, with a particular focus on how users conduct online searches with the search engines. While no specific search engine was singled out, the survey’s results can tell SEOs and SEMs a great deal about how they should be conducting their online campaigns.
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