3 Ways To Expand Your Brand

Do you feel as though you’ve maxed out your local lead potential and hit a wall in your sales? Unless you have been living in a cave, you are aware that technology, and digital marketing in particular, are the keys to business growth in the 21st century. 

The problem for many business owners is the rate at which technology and marketing trends change, and the befuddling number of digital marketing options (how many social networks are there?!). Just sorting through it all can feel like a second job. 

To help you out, we have put together a list of a few proven ways to expand your business outside of your local sector, and attract new customers. 

Put Yourself Out There

The next time you attend an outdoor event in the heat of summer, say a 4th of July Parade, you will probably notice that the kids selling water are doing big business. This is because they are putting themselves in front of people who need their service. 

Nowadays, the people who need your product or service are looking online. A 2015 study revealed that 57% of consumers take recommendations found on social media into consideration before purchasing a product or service. 

Start out by using just one or two social media sites, say Facebook and Twitter, and post about new products, sales, job openings and your participation in community or charity events. Be sure to pay attention to what your customers are saying on social media about the offerings in your industry- this can point you towards innovations that will put you ahead of the curve. 

Writing a blog is another great way to keep the conversation going. You may think that you don’t have time to write a blog for your business, but by utilizing content generation tools and services, you can publish content that will generate leads and establish you as an authority in your field. 

Innovate

It is now more important than ever to make sure that you are staying up with the technological advancements in your field. By combining your natural creativity and entrepreneurship with these changes in the active field, you can discover new ways to develop your products and market the outcome. 

This results in much more attention from your customers in addition to an improved return on your investment. When your clients see that you are ahead of the curve and frequently innovating, they will want to learn more about your business and how they can become a part of it.

Use Tools

Due to increasingly streamlined technology, business owners can look forward to optimizing their operations and reducing the need for micromanagement. This frees up your time and allows you to focus on other aspects of your business. 

Solutions like demographic trackers and SEO tools like Moz can allow business owners to stay ahead of the competition, especially if they are based in a particularly competitive field. Through these technological solutions, you can take a look at the statistics that matter the most.

You can see how successful your products and services are with a target audience, and you can run product tests more efficiently to determine how successful your products are. 

Consider employing a content team to help you keep up on new mediums (apps, social media etc.) that may be beneficial for your business. With a content team, you can expect to keep up with your customers on a much more personal basis, especially when you are advertising for new services or specific discounts and deal plans.

Utilizing the most intuitive small business software available for your industry can make it easier for you to keep up with these mediums as well. Many software programs include mailing list options and all-in-one updaters that can allow you to upload content simultaneously across multiple platforms.

The Big Picture

While every business owner starts out focusing on their local prospects, it is crucial to begin expansion at the appropriate stages to improve brand awareness. A creative look at the latest technological solutions can be invaluable in helping new business owners expand and fine-tune their business plan.