PageRank: Acting Brand New

Late last year something went down in the SEO world, literally. It was big and if you are into Internet marketing you would have noticed it. The Google PageRank of large numbers of publishers (gasp!), the ultimate navel gazing tool, took a big hit. Some dropped by two points and some by as much as 5. Should you care? Does it matter? And what is this PageRank business anyway? Keep reading to find out.
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