What can you do with a 90-year-old brand in a product category nobody wants to talk about? How do you appeal to young, hip customers who don’t want to be reminded that they need your product – or that their grandmothers used it? When that brand is Kotex, you find ways to break the usual mold of advertising and engage in social media.
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Tag Archives: Israel
Delving into a New Approach to Search
Before the Internet and search engines, we used a number of different ways to find information. And we still do; who hasn’t asked their friends for advice about a trip or a purchase? Delver, a search engine start-up based in Israel, hopes to update that practice with a Web 2.0 twist.
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Google: Cool or Creepy?
There has been a lot of negative news circulating around Google lately. But oddly enough, the company’s stock price continues to climb (over $500 per share at last check) and its market share continues to grow. Ronald Reagan earned the title of “Teflon president” because nothing bad seemed to stick to him, judging from his approval ratings. Is Google a Teflon search engine?
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