New Links: Does Google Use a Dampening Filter?

There is some evidence suggesting that Google has started to use a dampening filter on new links to websites, so that any new links to a website are not immediately reflected in its PageRank. The theory goes that Google’s algorithm causes this delay to discourage wholesale link purchasing. Such a change would require a major rethinking of strategy by everyone who optimizes their websites for the search engines. Wayne Hurlbert discusses whether this filter exists, and the good SEO practices necessary for getting around it.
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Email Newsletters: Improving Opens, Click-Throughs, and Conversions

Most email newsletter editors face the same problems at one time or another. In fact, the difficulties with the newsletter usually fall into one of three general and equally important categories: not enough subscribers open the email from their inbox, too few who do open the newsletter click through to the website itself, and the resulting number of website visitors who become buyers of the advertised products and services is disappointing.
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E-Business 101, Part 3: Privacy

One of the distinguishing characteristics of the World Wide Web (the “Web”) is interactivity. Visitors don’t just read text on a Web site – they interact with it – and as they do the Web site usually gathers information about them. Some personal information is gathered overtly through form’s requesting personal information. Studies suggest that over 90% of Web sites aimed at consumers collect at least some personal information and more than 55% collect at least some demographic information. More information is gathered covertly as visitors navigate through the Web.
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