3 Sales Tools to Help Your Marketing Efforts

Sales process is what makes your business success or failure. It’s what makes your company profitable. Therefore picking a good tool is crucial

Here are three tools that will boost your sales and help your marketing efforts:

Pipedrive

How do you close a deal? With proper engagement! At least that is the theory behind this sales engagement platform.

Pipedrive is an affordable customer relationships management platform that organize your sales process to its maximum efficiency.

  • The pipeline view feature categorizes leads by sales stage allowing you or your team to develop a clear understanding of your sales priorities and refocus efforts accordingly.
  • The statistics tool shows you the health of your pipeline and the stages that need improvement.
  • Drag-and-drop interface, foolproof menus and visual layout make adding deals, contacts and activities to your pipeline smooth and easy.

The best thing about Pipedrive is that it integrates with Ringostat, the powerful call tracking tool that lets you get more calls from your ads and landing pages. Using the two tools together you can achieve maximum efficiency allowing your sales team to focus on sales rather than recording what you do. Your calls are being automatically rerecorded in Pipedrive dashboard for you to analyze and keep the historical records.

Pipedrive Ringostat

With Ringostat Pipedrive integration you and your team are benefited from:

  1. automated sales process when dealing with calls
  2. customized call analytics in your sales pipeline
  3. controlled performance of each sales person
  4. all recorded calls and deals

Boomerang for Gmail

Boomerang

Boomerang for Gmail is a free app that lets you schedule emails to go out on a later. It lets you take control of when you send and receive email messages.

  • Write an email now and schedule it to be sent automatically at the perfect time by clicking the Send Later button.
  • Use a handy calendar picker or the text box that understands language like “next Monday” to tell Boomerang when to send your message.

There may be lots of reasons why you’ll find this app awesome:

  • Send a pitch and set a follow-up in a week or more
  • Sleep on things you are not sure about
  • Schedule emails to go our when other scheduled tasks happen (e.g. when your scheduled article goes live)

If you prefer manual follow-ups, Boomerang will remind you of an email you must not forget.

  • Click the Boomerang button when you have an email open, and choose when you need it again.
  • Boomerang will archive your message. At the time you choose, Boomerang will bring it back to your inbox, marked unread, starred or even at the top of your message list.

You can also set reminders to make sure you follow up within a specific time frame after sending a message.

You can try it out for free before deciding if you need it!

Contractually

contactually

Contractually is another one of those tools that helps you find more worthwhile prospects and prioritizes them. But it does so using your email contacts, past messages, and other information built from your Google or Office360 account.

Contractually is a relationship building platform that is designed specifically to help you stay in touch over time with most important business relationships.

  • Import your contacts from Gmail, Office 360, Exchange or IMAP
  • Put your most important relationships, the ones you cannot afford to fall out of touch with, into "Bucket"
  • Each bucket has a follow-up time you can set
  • When you put someone into a specific Bucket, Contractually will remind you to follow up within the timeframe you had set for this bucket

That means no more falling out of touch and no more missed opportunities.

That’s the core of Contractually:

  • Categorize your contacts
  • Follow-up timely
  • Repeat

contactually

You can use Contractually to follow up on link building outreach emails and you can set up longer periods in order not to come off as too aggressive.

Are there any other sales tools you are using? Please let us know in the comments!

How Social Media Saved the Travel Industry [Infographic]

While it might seem hard to believe, the travel industry has exploded in 2016 thanks to social media.

How platforms such as Instagram, Facebook, apps and websites shaped the travel industry is a topic we are going to cover today.

But before that, some relevant stats from last year’s reports.

What 2016 Looked Like in Numbers for the Travel Industry

The tour and leisure activities industry has become a multi-billion USD market. In Europe alone, tours and entertaining activities account for over 40 billion USD, while in the US, there are over 67,000 businesses accumulating approximately 20 billion USD revenue. Travelers are more inclined to spend on sightseeing and experiencing the local life than to shop and party, which makes this segment the 3rd largest of the travel industry, after air and accommodation. 

There is a rising demand for balance between early and last minute bookings and offers. Millennials are part of the segment consumers who do not like to wait, and usually book their travels one week or less prior to departure (19%). 30% of millennials also worry that costs will rise, and therefore are more inclined in booking right away. 82% of US travelers are more tempted towards domestic trips as primary vacation. 59% of travel related searches belong to people aged 35-64. Main reasons for traveling in 2016 included relaxation, adventure, time with family, friends and rewards for the hard work and results.

Last year was a "year of adventure and new experiences", according to TripBarometer’s 2015 predictions. 69% of all-age consumers planned to experience something new, and 17% wanted to solo-travel for the first time. 1 in 5 global travelers have visited a destination because they saw it online in a TV show. With only 31% of travelers booking based on previous experiences, the majority of them embraced the idea of new, lesser-known and unique destinations.

Adventure and novelty were key marketing messages used by travel companies to attract their customers. 

How Social Media Impacted the Travel Industry in 2016

According to Tnooz, 95% of respondents interviewed in a TrustYou survey stated that they read online reviews before booking a trip. TripAdvisor user stats say that 1 in 5 users will almost always check reviews before deciding on an attraction. Out of these, Australians (82%) and Generation X (74%) are more inclined to check other opinions before trying.

More than 200 new user reviews or messages are being posted on TripAdvisor every minute, and over 6.2 million businesses in over 128,000 destinations use Trip Advisor.  
A new term has become quite popular: "bleisure". Inspired by nomads and people who travel and work remotely in the same time, the new trend addresses a mix of business and leisure, embraced by technological advances.

Last year has also brought a new perspective on the "mobility" of the industry, with traveling becoming more mobile. It seems travelers just can’t escape technology and are always connected to the online world, independent of location. Increasingly more people use Instagram and Snapchat to find attractions and destinations, empowered by the personal messages and burning hashtags.

Maps, flights, Uber – in one word, information at just one click away. Consumers enjoy the perks of gig economy giant Uber in major cities around the world, especially when "bleisuring". However, experiential travel is in high demand, as well.

For people seeking adventure, marketers are realizing they need to give travelers a taste of experience, as pictures and videos are no longer satisfying the hunger for authentic travels. A movement which has given way to adventure parks, set-up beaches and more, in order to keep consumers hooked and interested at any given time. 

Two types of travelers have emerged from last year’s travel boom: the "money rich, time poor" and the "money poor, time rich". The first, who wants to have everything planned ahead of schedule, booked, and dealt with, in order to save time, without caring much about budgets, and avid user of the hashtag #richkidsofinstagram.

The latter, defined by the average millennial who wants to gain as much of an authentic experience as possible, in a state of total "time insensitivity", but who does not have the money to afford luxury, an avid user of #hostelfriends and AirBnB. Each in their own worlds enjoying a different type of travel experience.

Social media isn’t just Facebook. With 2.5 billion global users by 2018, and introduction of Messenger functionalities for all major social media platforms, we can only imagine how impactful platforms will become. Twitter stats dating from 2014 reveal that 44% of consumers are more inclined to learn about a new travel brand by using Twitter, 27% will share positive experiences, creating buzz for travel brands and over 39% of users access the platform during their travels.

Gen Z use of Instagram is on the rise, while for the same segment of consumers, Facebook is on a steady decline. To add more, 5 out of 6 millennials connect with companies on social media and expect perks. 97% of millennials will share pictures during their travels through Facebook, Instagram, WhatsApp and Snapchat.

Newly launched flight search TripSeats reports in their infographic that 68% of travelers are happy with social media ads and consider them to be effective in the decision-making process. Millennials again seem more open towards providing an aid to the industry, with 83% of them being open to provide their travel data to companies. More stats are available below.

With these stats in mind, it does seem like "the world is just a click away". To where from here?

Infographic

Anybody Out There? 5 Ways to Build the Right Online Audience

Personalizing online content often means creating stories that make people feel connected to a business or product. However, while it may be easy to make up stories that help people feel connected, creating an audience might be a bit more difficult.

Creating online content is like standing on a stage at a talent show. The different audience members like different kinds of acts. Some prefer music while others want to watch magic. The internet is similar to this since you are trying to draw in a multitude of diverse interests.

Finding ways to grab people’s attention can seem difficult and frustrating. However, with the right approach, any business can create a new audience, the key is to create a musical magic act.

Make your website mobile friendly

Most people read website on their phones or tablets while they’re on the move. Making a website mobile friendly is one of the easiest ways to create an audience for your product or service. In addition, Google made mobile-friendliness a ranking signal in April 2015.

  • Find a conversion platform
  • Use mobile plugins
  • Use a web design that is responsive to mobile

Use the right hashtags

Customers looking for products are going to be searching under hashtags. Think about the diversity of your customer base. FM Digital Group suggests marketing to multiple demographics can expand customer base by thinking of different categories of hashtags that can help.

For examples, just because you are a nail salon doesn’t mean that your manicures are just manicures. When tagging the designs on Instagram, go beyond the traditional nail art tags and decide how to market the actual designs. Think about the cross postings that hashtags can give across multiple social media sites.

Choose the right social media channel

Different social media networks offer different audiences and opportunities.

  • Facebook has the broadest range
  • Twitter works best for moving information quickly
  • Pinterest’s users are primarily women and works best for DIY projects, fashion, exercise, beauty, photography, and food
  • Instagram which is entirely pictures and video works best for food, art, travel, fashion and other products that are visually appealing
  • Tumblr is mostly young people with half its visitor base under 25, but if your product is a niche product, this where the audience lives

Find your influencer

Influencers vary by business, but each can become your brand ambassador. In your industry, think about the voices. Building a relationship with one of them might be the best way to build an audience.  This strategy takes time. To make it work, you need to build a genuine relationship based on mutual respect and understanding. If it’s not real, neither the influencer nor the audience will stick around.

Read what others are talking about

Be involved in the conversations that others are having about your industry. Follow up on your competitors to be just as involved as they are. Competitors are just other people with the same audience as you. This means that the customers you want to engage may be engaged with them. By analyzing where your competitors find their audience, you can find your own.

Building an online audience sounds daunting. However, in the same way that the musician at the talent show is able to get the music fans to applaud a good show, so can you become capable of establishing a name for yourself.

Image source: Pixabay