The New Year is fast approaching and it’s the best time to try something new. I know the feeling: You are likely to have found your comfortable spot right now… You have platforms you enjoy, tools you find useful and apps you chose to download to your phone.
However social media world is changing fast: You are either keeping up or quickly become irrelevant. Here’s the inspiration for you: new social media tools to check out in 2016.
New Social Media Platforms
This is a social media network for video chatters. If you tried Periscope and joined at least one Google Hangout on Air, let me put it simply for you: Blab is right in the middle between the two.
Join and set up group video interview, meet new people and connect to influencer sin real time!
You have probably seen screenshots of Yik Yak all over the web lately. It is a platform that is all about local sharing on a social wave. You download the app, narrow your location via GPS, and communicate with anonymous people in your area.
It is still growing, so some cities are pretty dead. But larger urban areas have exploded in activity, and you can find plenty of conversations, or start your own.
Are you a creator who wants to connect, be inspired by, and be an inspiration to other creators? Then Ello is for you. Upload your content, edit it, share it. Then go and look at what others are creating.
This is a great social network that will give you one on one interaction with others that share your passion. So download the app and say ‘Ello!’
Now, if you have problem getting used to new social media networks, First Site Guide has an excellent write-up called "How I Learned to Love Twitter!" that tells a story many of us are so well aware of: How we first join a social media community and feel helpless and lost and how to ultimately overcome that!
Social Media Dashboards
Cyfe is your only way to make sense of the buzzing social media world: Archive social media streams and search results, monitor social media statistics and set up reputation management dashboards. Cyfe has something for everything.
Plus, Cyfe supports an insane amount of social media networks you can track: Pinterest, Instagram, Twitter, Facebook, Facebook for Business, Google Plus, Youtube, Vine, you name it!
Social Media Mobile Apps
Social apps aren’t all about Facebook and Twitter anymore, or chatting applications. Whole networks have been created that you may have never heard of, with specialized services you will love. These are some excellent newer ones that have gained a ton of traction this year, and are continuing to grow. You gotta check them out!
Facebook’s friend feed and its algorithm are an annoyance for most users at this point. Kleek integrates with the social network to give you more control. It works by connecting to your account and letting you create your “cliques”.
Only the people you want will show on your mobile feed. It will also alert you to special events, such as birthdays or invites from those people. Super simple, but helpful. Think of it as making Facebook yours, without having to create secret groups and flick between feeds.
This is a really simple, basic app that will change how you view, collect, curate and share media forever. Take your chosen photos and videos and create a story that you can tell to anyone you choose.
Everyone knows that a lot of social interaction online these days is visual storytelling. This takes it to the next level, all from one small and easy to use application.
Yes, that is the real name of the app, smiley face and all. The concept is just as silly: this is an app that not only allows you to take selfies, it demands it.
You take the shot, you edit the shot, you share the shot. It is the best way for you and your friends to indulge in some harmless, fun vanity. Take photos or videos. Upload with descriptions and send to anyone you like.
You probably don’t need even more time wasting apps to catch your attention. But admit it, at least a few of the social media startups on this list have you curious. It’s OK, we won’t tell anyone if you want to go and take a peek. We are just as addicted ourselves.
Do you have a social media app that you think belongs on this list? Let us know in the comments!
There are a number of factors that are important to consider when trying to solidify your branding recognition and overall PR. But when it comes to your presence on the internet, nothing is quite as important as managing your online reputation. It is more crucial than visibility, social media engagement, or even online sales.
Your image online and how people perceive and so speak about your brand can make or break your brand. If you have a positive online reputation, you will find things like social media campaigning, direct B2C advertising and even overall visibility to be significantly more positive.
How You Maintain Your Online Reputation
A number of avenues exist for managing your reputation on the web. For the most part, the process is straight forward. You can have an active reputation management campaign running within a few hours. A few easy methods include:
- Use a wide variety of tracking tools. The most basic you should be using is Google Alerts. You can sign up to have reports regularly sent to your email every time your brand is mentioned. Other helpful trackers include Brandseye, Rankur, and SocialMention.
- Have a dedicated social media team. If you have an established business, you want to keep up with social media as much as possible. Not just to post regular updates, but to monitor what people are saying about you. If there is a problem you will want to have it taken care of as quickly as possible. But you want to react to praise, as well. If you don’t have employees you can put on this, you might want to hire a freelancer or two that can take care of your profiles.
- Buy your domain name (and similar domains). It is worth it to buy up your closest domain matches to your brand. This is important for reputation management because others can use a similar domain for unsavory things. Even if they use it for legitimate business reasons, you will not have any control over the actions of their company, and it takes away from visibility for your real brand.
- Start better targeting your social media interactions. Not all social media platforms are going to be the right ones for you. Track your data and how much use you have gotten from each. Then narrow down a more specific strategy for not just monitoring, but also find tuning your online presence. Your main beats to choose from will be Twitter, Facebook, YouTube, LinkedIn, Pinterest, Google+ and Instagram. Each provides something different, and knowing which work best for you will help solidify a more impressive strategy.
- Start working that PR. Is there an event going on in your industry that is taking sponsors? A charity that you especially believe in? A scholarship program your community is taking donations for? These are all opportunities. The adage that all publicity is good publicity isn’t true on the web. You want to seek out chances for good PR that you can share socially.
Taking It To a Higher Level (Tools!)
The above tactics are the more basic methods that should start you off. But once you get those underway, you should be turning to more advanced tools and tips for your online reputation management.
- Website security verification is something to start with. It’s not a one-time task, since you need to keep an eye on user security ratings as well.
- Make sure your brand is registered as trusted. People should be able to check you out quickly, and know you are trustworthy and legitimate. There are lots of sites that provide that service (example). A database like LicenseDirect will let you register your company, so people can search out details like verifying credentials, seeing that your professionals are properly licensed, and see a full profile for you or your company that is more official than LinkedIn.
- Social media verification is another step towards higher-quality trust signals.
Do you have any tips for managing your online reputation? Let us know in the comments.
Featured image: approved
When I first heard that Facebook was enabling live hashtags on their site, I was surprised. Not that the move had been taken (Twitter hashtags have been around since 2007!), but that it had taken so long to do it. After all, services like Flickr and Instagram have had them for ages, and Twitter remains Facebook’s main competitor. People like hashtags, and they should have been utilized for the largest social networking site a long time ago. Continue reading