What an SEO Can Learn from History

Whether you call yourself an SEO, SEM, inbound marketer, online marketing specialist, or any one of a number of terms, your ultimate goal is the same: increasing sales or conversions for your clients. To do this, you need to bring a host of skill sets to bear. Sometimes, the skills of a historian come in handy.
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Internet Marketing Strategy: Going Inbound

There is a lot of talk around the major blogs about inbound marketing. As a strategy, inbound marketing plain and simply rocks. It’s easily the most superior method of marketing your business there is. The problem is that few people are bothering to explain what inbound mrketing is or giving you any sort of primer on how to do it — so that’s what I’m going to do now.
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Cosmetic Surgery Marketing: Inbound Marketing and SEO

Let me start by saying that while this article is focused on cosmetic surgery marketing, what I’m going to be talking about is principles that in many respects can be applied to nearly any business or website. If you’ve been devoting most of your effort to link building and neglecting the social marketing side of your business, you really need to read this.
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