Every time Google updates its algorithm, it presents a new set of obstacles for webmasters and SEOs alike to overcome. Whether it is a change in SERPs (search engine results pages), position, PageRank, or inbound links, one thing is immediately clear: it takes a huge toll on us to live in fear that our website will drop into complete obscurity. Instead of scurrying to fix your website every time an update happens, there may be some things we can do proactively to make sure that our organic search optimization efforts aren’t entirely wasted every three or four months.
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Tag Archives: Inbound Links
Can You Get Penalized for Inbound Links to Your Site?
The specifications of Google’s filter inspire a lot of heated discussion
among webmasters. Lately, many have wondered whether Google penalizes for
inbound links to a website coming from a bad neighborhood. Can your competitors
sabotage you with a slew of inbound links and cause your SERP to drop? Hugo
Guzman takes a skeptical view, and explains why.
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Spider Guts
What’s inside the spiders? To get a good ranking in search engines, a good understanding of the fundamentals of SEO and how search robots crawl web pages is essential. The author includes valuable information such as a list of core elements considered by a typical search engine when calculating page relevance.
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