How to Conduct Competitive Research

Every time Google updates its algorithm, it presents a new set of obstacles for webmasters and SEOs alike to overcome. Whether it is a change in SERPs (search engine results pages), position, PageRank, or inbound links, one thing is immediately clear: it takes a huge toll on us to live in fear that our website will drop into complete obscurity. Instead of scurrying to fix your website every time an update happens, there may be some things we can do proactively to make sure that our organic search optimization efforts aren’t entirely wasted every three or four months.
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Can You Get Penalized for Inbound Links to Your Site?

The specifications of Google’s filter inspire a lot of heated discussion among webmasters. Lately, many have wondered whether Google penalizes for inbound links to a website coming from a bad neighborhood. Can your competitors sabotage you with a slew of inbound links and cause your SERP to drop? Hugo Guzman takes a skeptical view, and explains why.
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