Microsoft and Yahoo: Mergers and Other Options

When major news sources start reporting the possibility of the biggest merger in the history of search, it’s impossible for a responsible journalist to ignore it. Even with the odds stacked against such a merger, it’s obvious that something is going on, and equally obvious why. In this article, we will try to shed some light on the possible scenarios going forward.
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Google Launches Financial Information Service

Unless you actually make it your business to do so, it’s very tricky to keep up with all of Google’s new services. With the search engine giant’s track record for shaking up the industry with each new “beta,” you know whatever comes out of Google Labs is sure to be worth a look. Today, we’re going to look at Google Finance.
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Can Big Brands Benefit from Search Marketing?

Can big companies like Walmart, Burger King and Victoria’s Secret benefit from search marketing? This question arose during a conversation in reference to an SEM proposal I was working on for a very well-known company who everyone has heard of. The company advertises via traditional media, such as TV and print, and they dominate the market share in their particular vertical. “So why,” my colleague asked me, “should they even bother with search?” Good question.
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