Everyone knows about Black Friday – the day after Thanksgiving in the US when stores offer amazing deals, many people start their holiday shopping, and retailers often get “into the black” for the year. Most of you also know about Cyber Monday. That’s today, and it looks like it might break some records.
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Tag Archives: IBM
Where Do Your Phone Calls Come From?
If you do your business online and make all of your sales through your website’s shopping cart, bravo. But not everyone’s website converts that smoothly. For the non-Amazons out there, the online business presence works in conjunction with the telephone to bring in sales.
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Creating Brand Awareness with the Four Cs
If potential customers aren’t aware of your brand, you’re not going to make much money, even if you’re selling the most wonderful product in the world. You can fix this problem, however, by working on the four Cs of brand awareness: clarity, creativity, consistency, and cohesiveness.
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