IAB Releases Guidelines for Email Deliverability

In mid-October, the Interactive Advertising Bureau released a 14-page white paper on a topic of interest to anyone who sends out regular advertising or marketing emails. If your email marketing campaigns haven’t given you the return on investment you’ve been expecting, you owe it to yourself and your business to read this paper. Keep reading to learn some of the high points.
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Behavioral Advertising: Wave of the Future?

If you’ve been keeping up with the trends in online marketing, you’ve probably been hearing about something called “behavioral advertising,” “behavioral targeting,” or “behavioral marketing.” What is it, and how is it different from the kind of online marketing you’re already doing? Keep reading to find out.
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