Do business reviews on social media sites make a difference in the amount of traffic your site receives from the search engines? Thanks to a small but provocative eye-tracking study, we now know the answer to this question is yes, but possibly not in the way you think.
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Tag Archives: Gord Hotchkiss
Is Your Brand Killing Your Search Campaign?
Building a brand gets you name recognition that translates into online searches, web site traffic, and conversions, right? Not in all cases. You may try to position yourself as one thing, but your target market is looking for something else. And it doesn’t matter if you can fulfill that need, too, if your audience can’t find you!
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