7 Apps to Run Your SEO or PPC From Your Phone

Thanks to mobile apps it’s now easier than ever to to run your SEO, PPC, AdWords and Social Media campaigns directly from your phone. That’s definitely a big deal when you’re traveling or if in an industry that requires a lot of time out of the office.

While that makes your professional life a whole lot easier, it can be a challenge to narrow down the most useful apps. According to Statista, there were 1.3 million mobile apps in the Apple App Store alone in September, 2014. To help save you an endless amount of time scouring through Google Play or the App Store, here are seven incredible apps that you need to use for SEO, PPC, AdWords and Social Media campaigns.

Note, before using 3rd party apps, make sure things are approved with your employer (if you are in-house) or your client (if you list tools that you utilize in your agreements). 86% of apps used for business were not sanctioned in 2014, and the last thing you’ll want to do is add to that number and the amount of Shadow IT issues occurring with third party apps.

MarginWeb Website & SEO Toolbox

This free app is absolutely essentially if you own a website. It runs tests that check your social media presence, Google ranking and the amount of backlinks. It also provides suggestions on how to optimize your website, such as the proper length of titles and description. It also notifies you of any broken links and even comes equipped with keyword suggestions so that you can optimize blog posts and ad campaigns.


SERPs provides a powerful app for Android and iOS users that delivers daily SEO data, like ranking, link metrics and monitoring of organic traffic. It even integrates with Google Analytics so that you can discover which keywords are most effective. Other features include being able to spy on your competitor’s backlinks, local rank tracking and having the power to run test which techniques are working for your business.

You can install the SERPs.com app for free, but you’ll need a login to continue. This means that you’ll have to purchase a plan. The Starter plan begins at $999/month.

Google Analytics App (Android) / Analytics App for Google Analytics (iPhone)

Google Analytics remains a necessity for SEO. With the Google Analytics app you’ll have real-time reports that highlight your page’s traffic, visitor information, how long people stayed on your site, which content is performing best  and your AdWords campaign is performing. That’s a lot of information at your fingertips for free – there is a premium version if you need something more robust.

Google AdWords Express App (Android / iPhone)

Speaking of Google, there’s also the AdWords Express Apps that you should also download if you want to reach more customers. Through this app you’ll be able to create an ad in under 15 minutes, which will appear in Google search results, Google Maps and select partner sites. Once your ad is up and running you can then view how many calls or clicks it is generating. You can also adjust your budget accordingly. It’s a great solution for both online and offline businesses.


Why is HubSpot such a popular tool for marketers? Because it pretty does everything you want and need when it comes to your marketing campaign. Whether it’s scheduling social media posts/emails, monitoring what others are saying about you online, review effectiveness of marketing campaigns and connect with leads with through Contact Records. Now you have access to all of this information through the HubSpot App – available for both Android and iPhone. After your 30-day free trial, you’ll have to select a plan which starts at $200/month.


Hootsuite is another tool that is often discussed among online marketers because it’s one of the best social media tools available. Not only can you plan Facebook posts or Tweets, you can assign tasks to team members and review analytics reports. You can also target audience by location, listen to the online conversations involving your business, locate better leads, create a social media marketing campaign and provide customer service. Hootsuite has a Free plan, but the Pro Plan starts at only $10/month.


If you’re looking to curate potential content ideas, stay up-to-date with the latest industry news or see what your competitors are sharing, then look no further than Feedly. If you haven’t heard of Feedly, then just know that it’s a news aggregator application which allows you to select the feeds that interest you the most. It’s a free service that can run on Android and iOS devices, which means that you can keep check your feed whenever and wherever you want.

What are some of your favorite SEO / SEM mobile apps?

Get Back to the Basics: How to Rank Your Article on the First Page of Google

Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you are in.

That might seem like the competition is too hard and the whole optimization thing is a waste of time, but it’s not. The thing about Web Marketing is that it’s not really all that hard. I know, I know, people like to make it mysterious and full of incomprehensible graphs and data. But believe me, it ain’t.

There are things that almost any blogger or small business website can be doing to bring themselves up to the first page, which is why I wrote my cheeky article: “Google’s 1st Page, and How I got this Article There”.

Bit embarrassing after that title if  I don’t actually make it to the top of the search engine, eh?

Here are the 5 of the 10 steps I use on each page to get me heading in the right direction. Try them on your own site if you haven’t tried them yet.

1. Domain

Your domain name should be short and sweet. It also helps if you can keep your product, post or service URL short also.

2. Title Tag

The title tag tells Google in a few words what your page is about. If you don’t tell Google, it will guess. Therefore, use your Title Tag.

3. Keywords

Every page on your site should be optimized using a major keyword or phrase. Use this keyword suggestion tool to find good option.

4. Image Attributes

Alt tags (Image Attributes) are similar to title tags and description tags. They help Google to understand your pictures. Use them on every image and make them all different. Google loves to read this stuff.

5. Outbound Links

Put yourself in Good Company. Although it may seem strange, Google is believed to act positively toward the external links that point to authoritative sites in an article. Pick your sites carefully. Use sparingly.

While ranking in Google is challenging, it is not impossible. Ranking on the first page of any search engine is all about common sense, a bit of sweat and diligence.

The key to SEO is good, relevant, and up to date content. Everything else is just infrastructure, which is to say, helping the content to be easily found and understandable by the search engines.

The beauty in all this is that the better your site’s content, the higher your rankings in Google. The higher your rankings, the better your click through rate. The better your click through rate, the more relevant your content must be. The more relevant your content, the more likely you are to make sales.

Go for it and be sure to take in all 10 of these search optimization tips and apply them to your site.

Infographic source: 1st Page of Google – How I Got this Article There

Why Google Thinks You’re A Sly Dog And How To Make It Trust You

Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway.

So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend that will appreciate it when she can trust you, Google will too.  

Trust is a significant and often overlooked factor in SEO

Remember the crazy girlfriend that cut up your suits one Tuesday evening before you came home from work because you smiled at the pretty barista. Those suits could be your site and that girlfriend could be Google. If Google doesn’t trust your site, you’re fighting an uphill battle.

Measuring trust can be done manually through examining a potential linking site’s backlink profile, or automatically via either Majestic Trust Flow (TF) and Citation Flow (CF) metrics, or Moz’s MozTrust and Moz Flow metrics. Both metrics use a list of seeded trust sources vs the number of citations a site has and base their rankings on the distance between the site being examined and these sources of trust.  

Though not exactly the same, both are similar in that they have to be compared and a disparity in the metrics suggests a problem. The larger the disparity, the higher the likelihood there’s a lack of trust.

As an example a site with a TF 30 and CF 30 has a 1:1 ratio, which is a good thing. However a site with a TF 5 and a CF45 has a ratio of 1:9 which would suggest it’s very spammy.

Why Trust

Have you ever seen a site with only a few links outranking a one with times the amount and far higher metrics? Well, the reason this happens is that Google trusts that site and it has a higher ‘TrustRank’.

Sites with high trust in Google’s eyes survive negative SEO attacks without even flinching, they rank well for information they provide and they survive Google update after Google update, often going from strength to strength.

So, how do you increase the level of trust that Google has in your site. Well, there are a number of ways and we’re going to take a look at the link based ones that matter.

Outward Linking

If you ever created an academic article you’ll remember using the references and citations and honouring sources.

Doing this backs up facts, helps people delve deeper into a subject and shows that any statement you make can be trusted. Any article or piece you create for your blog or site should do the same. It needs to cite sources and the more the merrier.

Linking out to authority, trusted sites not only creates a better on-site experience but also helps the level of trust Google has in your site. It’s easy to understand why. If you can back up your facts and statements with relevant information from authority sites then your content is likely to be a lot more accurate and of higher quality than one where there are no links and information could be just pulled out of the sky.

The information doesn’t even have to be editorial; you can add sources and references at the bottom of the content or page to back up your statements.

Backlink profile

Of course, it’s not just outbound links that create trust – not at all! Links from high quality, high authority sites to yours matter.

These high quality sites are a handful of high quality trusted sites. At the very top of this pyramid are .edu sites, .gov sites, big news sites such as BBC and large industry authority sites. In an ideal world you backlink profile would be made up from these sorts of links.

BBC >My Site> Great Ranking

However, this isn’t easily achieved. However, getting links from sites with links from these amazing sites is a more realistic prospect. Placing this simply in perspective

BBC> Site we Post on > My Site> Very Good Ranking

We’re one degree away from a high quality source and because of this still getting a lot of benefit from the authority site. Needless to say that the more degrees of separation there are between the authority link and your site, the less trust there is.

Backlink profile matters more than metrics (to a degree)

Which would you rather a link from?

  • Site 1 – PR2, DA30 with 1x BBC.com link and 1x .Gov Link
  • Site 2 – PR4, DA45 with nothing of note and lots of blog comments

Well, if you’re looking for trust, you’re going to choose the first link even if the Site 2 has a lot more going for it on first impressions. By doing this you create a more trusted, resilient site with a better backlink profile.


Google has its own very visible criteria for trust in Google News. It’s pretty sensible when you think about it.

If Google is willing to include a site in its trusted news sources, then it’s going to trust that site as one that delivers quality news. If all other things are equal a site that’s in Google News is going to be more trusted than a site that’s not in Google News.

Like all the good things in life, getting a link from a site that’s in Google News isn’t easy. However, as Eric Ward always a mention, if a link is hard to get then it’s probably worth getting.

Trust is and has always been a big ranking factor and one that will help your site in a number of ways now and into the SEO future well past 2015. Utilising the above tactics around link can help improve the level of TrustRank Google has around your site and it’s certainly worth considering.