Do you remember the good old days when you could get do follow backlinks pointing back to your blog and it would rank high in the search engines?
Well, I'm here to tell you, Google remembers too! And they're murdering sites faster than Uma Thurman did in Kill Bill! Just stop with these archaic methods that will get you nowhere fast.
Like saint John the Baptist, I'm here to preach the good word and that is… You don't need to build many backlinks. That's right, there are better ways to get traffic to your site that are not only Google compliant but less time consuming.
In this free report and I'm going to tell you why they don't work anymore but more importantly, I'm going to give you three free resources that are going to 'UP' your site's rankings and give you a firmer presence online.
Yup, there are no strings attached and the best part, it doesn't cost you a dime. Enjoy the great and quick read.
Feel free to download the free whitepaper here: Stop Building Backlinks! And Learn How To Rank Your Site The Right Way
..it always comes back to your content. You should really create content that helps the people in your niche.
Make sure your content stands out from the crowd. Some great free resources for this:
- HARO (Help A Reporter Out)
- My Blog U
- Source Bottle
Check out my case studies at Internet Marketing Gym
Google aims to speed up mobile Internet access. How AMP websites speed up the loading of web pages to reflect increased mobile use of the Internet. The factors to be aware of when creating AMP pages.
Google’s AMP (Accelerated Mobile Pages) is, as its name suggests, designed to improve web searches conducted on mobile devices by making pages load faster. With more and more people using their mobiles to access the Internet, Google wants to make sure the ‘mobile web experience’ is a good one.
Before the unveiling of AMP in October 2015, Google released a significant algorithm update focussing on a given website’s ‘mobile friendliness’ in terms of loading and rendering; this plays a large part in determining how high it ranks in search results. AMP takes this a step further for the search giant, and competes with other mobile web options such as Apple News and Facebook’s Instant Articles.
What is AMP?
AMP isn’t simply an app or business partnership in the way that Instant Articles or Apple News are; it’s a whole new way of creating web pages and effectively changes the mobile web. In effect, it is said to be changing the way the web is constructed by marginalising some technologies and advancing others.
The general aim is to remove the ‘slow’ parts of the overall HTML. The result (at least so far) is plainer looking web pages, and some critics say it’s like looking at web pages from over twelve years ago.
This has an implication for advertising as most ads are created from third party web tools.
AMP is open source so publishers don’t have to use it, but due to Google’s dominance in Internet search it’s likely that AMP pages will rank well (at least for mobile friendliness). Consequently, web designers creating sites where organic search is important could well find themselves compelled to create AMP versions of web pages.
Creating your AMP pages
Site templates to accommodate AMP restrictions will likely need rewriting, and multimedia will have to conform to certain criteria of height and widths amongst others using AMP specific tools. For example, when embedding a YouTube video, a specific AMP YouTube component has to be used.
You’ll also need to modify the original non-AMP version of your pages to allow Google and other technologies supporting AMP to detect the Amp version of the page.
Google have said that it won’t automatically rank AMP pages higher than non-AMP ones, but has made no secret of its policy of rewarding faster loading pages with potentially higher rankings.
Another way AMP loads pages faster is by Google caching them – they ‘serve’ the page to the searcher from their servers rather than the website host’s. This is optional; a website’s AMP pages don’t have to be cached by Google.
The effect on advertising
So far, only five advertising networks – four of which are owned by Google, AOL and Amazon – are supported, although any network can join. Presumably, so long as certain guidelines are met.
While faster page loading for an increasing part of web search – mobile – is a good thing, it’s argued that a technology company such as Google is taking yet more power from web publishers. The idea that it may be a case of having to follow a certain way is considered by some to be a throwback to the time when Microsoft dominated the browser market with Explorer.
Every digital marketing agency’s SEO tactic has been changing exponentially since the industry came about, mostly because Google and other search engines have kept it evolving to keep providing results on content that is relevant, of a high quality, and add an overall value for the end user, that is to say whoever you are trying to direct to your website to, your target audience.
But through all the changes, the importance of backlinks have entrenched themselves deeper into SEO strategies, so much so that any mistakes made with them can have utterly devastating results for the overall rating of the sites concerned.
So if your traffic has been struggling to reach your target mark lately, you might want to take advantage of the internet to gather helpful tips in selecting a web hosting company, SEO firm, or whichever digital marketing agency you feel can best assist you in achieving your business’s goals, and reach your target audience properly by ensuring that your website ranks highly enough to reach your targets audience and provide a favourable conversion rate.
Or, you can go ahead and read on to determine where you could have been going wrong, and what you can do to change it for the better. This guide will help you review your link building profile and polish it up by pointing out some of the most common mistakes in this regard.
They include spamming your homepage with all your links; taking a backseat once you’ve achieved your initial results; not making the best use of your anchor texts and trying to push links to content which are not relevant to who you are attempting to link to.
So let’s start with the first of these:
Building most of your links to your homepage
You obviously do want some of the links referring back to your homepage, this will help with making your site all the more crawlable which will help your rankings, but it happens all too often that just about every one of a website’s links directs you back to landing pages.
The trouble with this is that it makes for very shallow indexing of your site, and so can end up being counter-productive.
It’s recommended to spread your link building efforts equally across your site to ensure that users don’t have to trawl around for ages to find what they need, and so it is incredibly good at building trust with your users and creating an overall, high quality user experience.
A good rule to follow is that when navigating your site, a user should never be more than three clicks away from finding content which is relevant to them, anything more and they start losing interest, which means you will undoubtedly suffer a ranking drop from a high bounce rate.
Deep linking (or spreading your links across your website) will give your site more link juice, making it easily crawlable and therefore having favourable outcomes for the site’s ranking.
As far as SEO is concerned, deep linking gives you more opportunities to achieve favourable search engine visibility since it backlinks to all of your pages. This also makes your links seem a lot less like spam, which Google dutifully penalises heavily for.
Slowing down once you get good results
SEO is a dynamic field, and changes are just about constant. Getting to the first page of the search results is an enjoyable achievement indeed, but don’t expect it to stay that way once you’ve gotten your website there.
Staying on top (in fact featuring at all) requires you to constantly work to get the best online marketing for your business today, and not later. So keep on building up those backlinks and with a bit of luck you will enjoy the fruits of your labour for a long time to come. Give up on it however, and you will soon be taken over by sites which are consistently active, since Google doesn’t really want to push sites that seem inactive.
This means concentrating on building an energetic link-building profile by reaching out to other website administrators who share some form of relevance to your site. Beyond that, your efforts should still be as strong when it comes to creating interesting and informative content that will attract backlinks, and most importantly, you should still be conducting regular site audits even when everything seems to be working properly.
Doing this will not only help ensure that you consistently achieve favourable rankings, but will tighten your current paradigm and keep your backlink profile easy to manage in the future.
Leaving these efforts until later may not have an immediate negative affect on your SERP appearance right now, but it will make things easier for your competitors, and will almost surely lead to poorer results when Google eventually releases any updates (forcing you to rush back to your profile and knock out another site audit to rectify your link profile when there isn’t really time to do so.)
Forgetting about Brand Anchor text
So you’ve opted for extensive keyword research through a supplier of SEO services and you are adamant that only the keywords that they kick up should be used as anchor texts. And why not? They are the professionals. But how many times in your content have you used your name, brand, or URL?
Using either of these without making them into backlinks is just a wasted opportunity here you could be doing more to push your brand, so try not to forget to do it whenever it comes up.
The important thing to remember here is that the names and URLs you’re referring to should come up as naturally as possible, if it sounds forced and robotic, it will likely just end up looking like spam.
Thereby taking what could have been a great marketing opportunity and making it detrimental to your efforts. Always take the opportunity to attach appropriate links to your company or brand name, unless it runs the risk of making the content sound unnatural.
Not bothering with content relevance
Even before the days of Google, content relevance has been a big determining factor for search indexes. Search engines want to provide their users with websites that are of high quality and are relevant to what is being searched; and that’s the bottom line.
This is often overlooked, especially when sites take advantage of mass backlink services (or link farms) which may boost your ranking initially, but when users arrive at your site and leave in annoyance, not having been directed to what they are looking for, it will negatively affect your bounce rate, and ultimately damage your site’s rating.
Beyond this, irrelevant content will do nothing for a natural link building profile. No self-respecting website administrator wants to link with a site that may put a dent in their own profile, so in this regard, your content’s attractiveness should come almost purely from its relevance.
A final note
Always consider the do’s and don’ts of link building to stay ahead of the game. SEO and content marketing is a long running and time consuming process which, if you’re doing it within the search engine’s guidelines, shouldn’t give you staggering results over night.
If that’s what’s happened then chances are that you are exploiting some kind of loophole. These black-hat techniques may give fantastic results initially, but when they are eventually flagged by the search engine’s crawlers, your visibility will take a nasty hit, one that is an absolute hassle to fix.
The trouble comes when you’re not prepared when Google rolls out an update, and their newly developed algorithms make the site’s rating suffer horribly as a result. So avoid the temptation for the quick fixes in your link building strategies; slow and sure wins the race, and gives you time to learn from your mistakes.
Spreading the destination of your links out evenly, staying active on your website where you can (this is where blogs are helpful) and remembering to keep links relevant are essentially key points in achieving SEO greatness for your site.