Building Landing Pages for Google AdWords

In the last article on Google AdWords we talked about three core pay-per-click elements: keywords, ad text and landing pages. In this article we will delve deeply into landing pages, since that’s where conversions actually take place. This article is the third part of a four-part series.
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Google Website Optimizer Review

Google Optimizer is a free product from Google that allows you to run A/B and multivariate tests. All you need is a Google account and the desire to make more sales. In this article I will review Google Website Optimizer, the setup, the effects on search engine rankings and touch on the topic of cloaking (since Website Optimizer is in part a cloaker).
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