As 2011 gets us all off to a fresh start, you’re probably thinking about new avenues to explore as you optimize your website. What can you do to make your site more visible, more attractive, and rank higher in the SERPs? Here are a few ideas.
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Tag Archives: Google Website Optimizer
Building Landing Pages for Google AdWords
In the last article on Google AdWords we talked about three core pay-per-click elements: keywords, ad text and landing pages. In this article we will delve deeply into landing pages, since that’s where conversions actually take place. This article is the third part of a four-part series.
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Google Website Optimizer Review
Google Optimizer is a free product from Google that allows you to run A/B and multivariate tests. All you need is a Google account and the desire to make more sales. In this article I will review Google Website Optimizer, the setup, the effects on search engine rankings and touch on the topic of cloaking (since Website Optimizer is in part a cloaker).
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