Google Instant Changes the SEO Game

Late last week, Google unveiled Google Instant, the kind of interactive search on steroids that Jonathan Allen of Search Engine Watch called “arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.” Keep reading to find out what it is, what it does, and just how much you might have to rethink your current approach to SEO.
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