What Google Did Right in Marketing Google Plus

In my field, I’m a late adopter. I only joined Google+ on Wednesday, and I’m still getting my feet under me (please don’t ask me about Hangouts yet). In comparing this social site to Google’s other attempts at social networking, though, I think the search company got it right this time – not just in the way Google+ works, but in the way they’re marketing it.
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Facebook Blocks Friend Export to Google Plus

Who owns your data? The latest battle between Facebook, Google, and an application designed to make your contacts more portable raises that question. Facebook is blocking this application, apparently afraid that its members are using it to move their contacts over to Google’s new social service, Google Plus.
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