The Emerging Importance of Behavioral Data in Rankings

As SEOs, we watch the search engines carefully for any indication of what factors they consider important when it comes to ranking a web site in their results. When those factors change, we change our approach. That was especially true for links. Now, Google seems to be using something even more telling than links for ranking web sites — user behavior.
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Local Search Engine Optimization

Local search is a huge, multibillion dollar market. The yellow pages have dominated local in the past, but search engines are constantly biting off their market share. Chris Smith from Search Engine Land predicts that yellow pages will see a further decline in the next four years due to the aggressive push into local by search engines. That’s good news, unless of course you own a yellow pages business.
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Google Means More Than Search

This is the second segment of our "Defining Google" series. That means we’re going to continue checking out some of Google’s other online services. If you missed the first part, then I strongly urge you to stop for a moment and take time to read it. Yes, it’s that important because this segment is its continuation.
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