Will Local Search Matter More on Yahoo?

With former Googler Marissa Mayer firmly installed as Yahoo’s new CEO, a number of observers have speculated about the changes she’s going to bring. To be fair, it’s been less than a month since she landed her new job. Still, given her background, one assumption seems fair: local search will start to matter more at the venerable search engine.
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Good-bye Google Places, Hello Google Plus Local

In another move to drive traffic to its social networking site and integrate its various searches, Google shifted all of its Google Places pages into Google+. Eighty million Google Places pages are now Google+ Local pages, and Google+ users can access a new tab on the left, labeled Local, to get at this information. So what’s gained from the change?
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