Google Instant is the latest Google innovation to have an effect on both users and SEO. But what kind of effect, exactly? This article will make some technical observations of Google Instant in action, and examine the short- and long-term implications for SEO (with a focus on keywords).
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Tag Archives: Google Instant
Google Instant Puts SEOs on Their Toes
In the first part of this two-part article introducing Google Instant, I explained the new feature and how it affects search – from Google’s and the searcher’s points of view. In this article, we’ll take a look at how Google Instant is likely to change the way you do SEO for your website.
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Google Instant Changes the SEO Game
Late last week, Google unveiled Google Instant, the kind of interactive search on steroids that Jonathan Allen of Search Engine Watch called “arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.” Keep reading to find out what it is, what it does, and just how much you might have to rethink your current approach to SEO.
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