Google Cleans House

When Larry Page decides to clean house at Google, he doesn’t believe in half measures. On top of news that lots of Google Labs projects are falling by the wayside, this week saw a lot more items on the chopping block. Keep reading to find out what’s being sacrificed for the sake of improving Google’s focus.
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The Emerging Importance of Behavioral Data in Rankings

As SEOs, we watch the search engines carefully for any indication of what factors they consider important when it comes to ranking a web site in their results. When those factors change, we change our approach. That was especially true for links. Now, Google seems to be using something even more telling than links for ranking web sites — user behavior.
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