Google`s New Chrome Extension

Google has a new extension for its Chrome browser that puts more control into the hands of its search engine’s users. It’s called Personal Blocklist, and it allows users to block certain domains from appearing in search results. While users will probably welcome the new tool with open arms, its presence may have some websites feeling uneasy, especially content farms.
Continue reading

The Emerging Importance of Behavioral Data in Rankings

As SEOs, we watch the search engines carefully for any indication of what factors they consider important when it comes to ranking a web site in their results. When those factors change, we change our approach. That was especially true for links. Now, Google seems to be using something even more telling than links for ranking web sites — user behavior.
Continue reading