What to Consider When Hiring an SEO

If you’re a small business person with a web site, you’re probably working 12-hour days to keep things running. You may or may not have heard of search engine optimization. If you have, you’re wondering what you can do to get a better position in Google and receive more traffic. Hiring an SEO might be the answer.
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Google Advertising Professional: How I Did It, and Is It Worth It?

Certifications add legitimacy and respectability to an occupation; they prove that you had to study, and help assure your clients that you know what you’re doing. Google now offers a “Qualified Google Advertising Professional” certification. Is it hard? Will you learn anything? Most important of all, is it worth it? Chris Khoo shares his experience, and answers these and other questions.
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