You’re planning to hire an SEO, but you’ve heard that it’s easy to get burned. What should you expect from a reputable SEO? Or perhaps you’re thinking about starting your own SEO business, and you want to make sure you do well by your clients. What should you be doing? Keep reading.
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Tag Archives: GOOD
Checklists: A Blogger`s Second Best Friend
I recently wrote an article about editorial calendars and how they can help bloggers build a backlog of topics. It’s so wonderful not to run out of ideas that I called them a blogger’s best friend. I’d like to introduce you to your second best friend: checklists. This hoary organization tool can keep you from looking foolish – or worse.
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Balancing Inbound and Outbound Links
One of the most important aspects of Search Engine Optimization (SEO) is link building. Any SEO worth his or her salt will help the webmaster understand and achieve quality links. Since every one of the search engines relies upon backlinks to help determine the relevancy score of a particular website, it is usually part of any SEO consultant’s work with a webmaster, even though the weight that search engines give to backlinks may vary greatly.
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