Personalizing online content often means creating stories that make people feel connected to a business or product. However, while it may be easy to make up stories that help people feel connected, creating an audience might be a bit more difficult.
Creating online content is like standing on a stage at a talent show. The different audience members like different kinds of acts. Some prefer music while others want to watch magic. The internet is similar to this since you are trying to draw in a multitude of diverse interests.
Finding ways to grab people’s attention can seem difficult and frustrating. However, with the right approach, any business can create a new audience, the key is to create a musical magic act.
Make your website mobile friendly
Most people read website on their phones or tablets while they’re on the move. Making a website mobile friendly is one of the easiest ways to create an audience for your product or service. In addition, Google made mobile-friendliness a ranking signal in April 2015.
- Find a conversion platform
- Use mobile plugins
- Use a web design that is responsive to mobile
Use the right hashtags
Customers looking for products are going to be searching under hashtags. Think about the diversity of your customer base. FM Digital Group suggests marketing to multiple demographics can expand customer base by thinking of different categories of hashtags that can help.
For examples, just because you are a nail salon doesn’t mean that your manicures are just manicures. When tagging the designs on Instagram, go beyond the traditional nail art tags and decide how to market the actual designs. Think about the cross postings that hashtags can give across multiple social media sites.
Choose the right social media channel
Different social media networks offer different audiences and opportunities.
- Facebook has the broadest range
- Twitter works best for moving information quickly
- Pinterest’s users are primarily women and works best for DIY projects, fashion, exercise, beauty, photography, and food
- Instagram which is entirely pictures and video works best for food, art, travel, fashion and other products that are visually appealing
- Tumblr is mostly young people with half its visitor base under 25, but if your product is a niche product, this where the audience lives
Find your influencer
Influencers vary by business, but each can become your brand ambassador. In your industry, think about the voices. Building a relationship with one of them might be the best way to build an audience. This strategy takes time. To make it work, you need to build a genuine relationship based on mutual respect and understanding. If it’s not real, neither the influencer nor the audience will stick around.
Read what others are talking about
Be involved in the conversations that others are having about your industry. Follow up on your competitors to be just as involved as they are. Competitors are just other people with the same audience as you. This means that the customers you want to engage may be engaged with them. By analyzing where your competitors find their audience, you can find your own.
Building an online audience sounds daunting. However, in the same way that the musician at the talent show is able to get the music fans to applaud a good show, so can you become capable of establishing a name for yourself.
Image source: Pixabay
Web.com: The Long-Term Standard for DIY WebsitesOne of the best things about choosing Web.com is that you can comfortably rely on their proven history of relevance. Unlike numerous DIY builders that have come and gone during the past two decades, Web.com has stood the test of time by maintaining a presence since the ‘90s. This company even hosts a well-known golf tournament. In other words, if longevity is one of your most important determining factors, then you cannot go wrong with this option.
Web.com also offers an extensive list of pre-built templates, unlimited storage, access to free stock images and a top-notch customer service department. On the other hand, it is not uncommon for users to experience issues with frustrating software bugs. Additionally, if you are planning to create your own website from scratch instead of using a template, it will be much more difficult to import and launch your work from this platform.
Anyone who needs a quick and easy builder that does not require a lot of interaction can find success with Web.com, but it is not recommended for advanced sites or individuals who are unable to deal with the occasional glitch.
Weebly: Taking DIY Website Builders to the Next LevelWeebly earns a lot of praise from clients and professional reviews. In fact, it is often listed as one of the best DIY website builders, and it has definitely earned this status. Weebly offers free accounts with unlimited pages, but the company’s branding will be featured on each page. Fortunately, it is possible to turn this off by upgrading to a paid account for as little as $3.29 per month.
There are two major reasons that individuals and small businesses owners embrace Weebly: the company provides responsive sites that render beautifully on smartphones, and they offer simplistic, yet powerful e-commerce solutions for every user, including those who stick with a free account. There is also a web app that makes it easy to update your website on the go, and the platform’s drag-and-drop functionality is very intuitive.
There are a few downsides to selecting Weebly, and the biggest issue is that the website builder does not have an undo tool. This is such a basic concept that we are astounded that Weebly has not added it during one of their numerous updates, and it can cause you to spend more time than necessary tweaking your site if you make a mistake.
You will also need to give up on built-in email options and accept the weaknesses within Weebly’s photo editing tools if you end up using their services. Overall, though, Weebly has a solid product that is well-worth the upgrade price.
Wix: Comprehensive Options for Desktop UsersWix reportedly has 60 million users, and they have even launched a free online school that teaches people how to become a certified webmaster. With this level of dedication toward helping people get the most out of their DIY builder, you can be confident that Wix is highly invested in continuously offering a high quality platform.
The best qualities of the Wix DIY website builder include drag-and-drop functionality that does not require any tech skills and an extensive list of premade templates that work well for a variety of industries. When you combine these features with an extremely intuitive interface and the ability to create stunningly interactive sites, it is no wonder that everyone from artists to business owners have embraced Wix.
However, just like any other DIY website builder, Wix does have some limitations. For example, although most of the templates look decent on a smartphone, Wix does not offer sites that are made with mobile responsiveness in mind. You will also be required to go through a paid Google Analytics account in order to monitor your website’s stats. If these factors are not highly important, then Wix just might be your best bet.
Which is the Best, Most Responsive DIY Builder?Are you an artist who is looking to display beautiful imagery? Wix is by far the best choice from a visual standpoint, but it does have limited e-commerce capabilities. Do you want to sell items from your site? Weebly leads the pack in e-commerce tools, but you will probably want to use an alternative photo editor. Does longevity matter the most to your company? Web.com has proven that it will be here for the long haul, but it is cumbersome for users who step outside of the platform’s prebuilt templates.
As you can see, each DIY website builder has its up and downsides, so you must carefully consider how you plan to use your new site. This will be much more important in the long run than making a selection based purely on price or how popular a builder has become.
Pinterest is quickly becoming one of the most popular social media sites ever made. It is unique in its design and was the first true hit for the social photo format. Imitators have come and gone, and many others exist with less success. Even the demographic is shifting from being almost entirely women to including quite a few men, and marketers have been going nuts with the possibilities of using the site to their advantage. Continue reading