Defending Against Black Hat and Negative SEO Tactics

Even if you don’t engage in black hat SEO tactics, you may be affected by them. Black hat SEO can be used to maintain a position at the top of the search engine results pages that isn’t really deserved based on the site’s content. Or it can be used to attack competitors, dragging down a rival’s site. It’s enough to make many white hat SEOs and site owners furious.
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