How to Build Back Links to Your Web Site

Google revolutionized the search engine industry by counting links to web sites as “votes” for that site. This allowed it to rank sites based on their relevance to particular key words. Relevance of results remains high on the list of qualities that searchers expect, and even though the algorithms have increased in complexity, back links continue to play an important role in your web site’s position in the SERPs.
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Give Your Site Visitors Something to Talk About

In a previous article titled “Does Your Website Have What Your Visitors Want?” I discussed a number of the things you need to keep in mind when building your website to attract visitors and convince them to stay. I placed a lot of emphasis on the usability and design of your site, because of how strongly those factors affect a visitor’s experience. This article discusses the two remaining areas I wanted to cover: content and links.
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