Google Penalty Checklist: Rank Drop Troubleshooting Guide

Is your website not appearing in Google, and you’re not sure why? It is possible that your site has been penalized for not following Google’s webmaster guidelines. This article will walk you through troubleshooting your website to help you turn up some of the most common issues, and correct them so you can achieve the search engine ranking you deserve.
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Basic SEO: What Search Engines Hate

In my last article, I went over a few of the things that search engines love. Now, I’ll finish up the discussion with an article on what they absolutely hate, which includes everything from clutter to cookies. So if you’re in the mood to build a website, grab your pen and paper and start taking notes, because this article will offer some of the most important tricks of the trade.
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Site Optimization: More Key Points to Remember

Recently I wrote an article that mentioned five key points to remember when optimizing a website for the search engines and for your visitors. I said that the components you want to address are accessibility; URLs, titles, and meta data; text; information architecture; and “canonical issues” surrounding duplicate content. In that earlier article, I address the first two components, namely accessibility and URLs, titles, and meta data. I promised I would address the other three in a future article; here it is.
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