When you are trying to promote your website, it’s very tempting to use unethical techniques to score high in the search engine rankings. But there are plenty of reasons why you shouldn’t — not the least of which is that some of those techniques will get you banned, exactly the opposite of the result you want. So how do you stay on the right side of the law? (This article was originally published in the April 2004 issue of Plug-In).
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