This second part of a two-part article on email strategies will show you some things you need to avoid doing. It will also explain how to set goals for your email campaign, and how to rally your entire organization around those goals.
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Tag Archives: CRM
Email Strategies, Redefining the Basics
Building a good email strategy means more than having a newsletter. Is your newsletter truly relevant to your subscribers? Or is it little more than a sales letter? This article, the first of two parts, will help you tune your approach so that subscribers actually look forward to seeing your email in their in boxes.
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