Putting Your Landing Pages to Work

Landing pages are among the hardest-working documents you’ll ever write. Your landing page should not just inform visitors about what you’re selling; it needs to convince them to convert, while at the same time give them enough information to feel good about their decision. So it must instill trust as well as persuade and inform. Keep reading to find out how.
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Is Your Brand Killing Your Search Campaign?

Building a brand gets you name recognition that translates into online searches, web site traffic, and conversions, right? Not in all cases. You may try to position yourself as one thing, but your target market is looking for something else. And it doesn’t matter if you can fulfill that need, too, if your audience can’t find you!
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Using Images to Tell Your Story

The Internet has come into its own as a visual medium, with entire sites devoted to still images and video. When searchers look for information or entertainment, they’ve come to want a little eye candy along with all those lines of text. What are some of the best ways to give them what they want?
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