Pay per click has been much more successful for online advertising than the methods that came before it. But it is not without its problems. Keep reading to find out what is going to replace it, and why.
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Tag Archives: CPA
eBay Enters Contextual Ad Business
You have to wonder when two companies who both say they are emphatically not competing with each other seem to be explicitly entering each other’s fields. First, we hear the most reliable rumors yet that Google is setting up a system to rival eBay’s PayPal. Now, straight from eBay, we hear that the auction giant is entering the contextual ad business. What’s going on? Keep reading to find out.
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