Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and enjoy.
When it comes to delivering your ebook in ebook format, you’ll find yourself with many options to promote and distribute it; the Internet puts the world at your fingertips if only you know how to tackle and leverage it.
Thankfully for all of the ebook writers out there, social media brings people together and provides the tools that you need to easily get the word about your work out to the masses, helping you to generate interest, fans, and, ultimately, sales.
Here are five easy ways to promote your ebook using social media:
1. Create Informative, Compelling Profiles
Once you’ve determined the networks that you want to tackle, with the giants like Facebook and Twitter almost certainly among them, the first step in introducing your ebook to the world is to create informative profiles that not only help readers to quickly and easily understand what your story is about and what it has to offer them, but also contain the kind of tidbits that make your ebook truly compelling.
The method for achieving this will vary depending on the profile; for example, Twitter allows you a very limited amount of room to describe yourself and your product, while Facebook gives you much more freedom and space. With that in mind, you’ll need to work with what you’re presented with as you create your profiles, always finding that delicate informational balance that will create the interest that you need to inspire sales.
2. Be Active, Stay Active
With informative profiles online and new fans beginning to find and follow you, the time has come to focus on the true purpose of social media: engaging with real, live people.
To this end, take a few minutes each day to add content to your pages, answer questions, involve yourself on other similar pages, and generally present yourself as a living, breather author instead of a mere ebook-selling robot.
The truth is, you’ll be surprised at just how little effort it takes to draw people into your web of imagination. One of the most prevalent myths about social media marketing, whether for an ebook or any other product or service, is that it takes copious amounts of time to stay engaged enough to make good things happen, but that simply isn’t true. A little effort goes a long way, and your fans and followers will appreciate every minute of it.
3. Find Influencers to Help Get the Word Out
Influencer marketing is the fastest way to see the actual results. Get just one influential Twitter user tweet out your book offer: And you’ll see dozens of leads coming in within just a few seconds.
Influencers may add the powerful social media context to your book and your brand and get you those needed leads and publicity.
The trick is engaging those influencers.
Ego-bait is one of the most efficient ways to attract those influencers. You can go as far as getting those influencers contribute to your eBook to later engage them in promoting it.
You can also use influencer connection platforms like Tomoson to find influential users across many social media platforms. Tomoson supports
You can specify a minimum number of followers required to make an offer for your project. It saves time and really helps you find your core influencers to start with:
4. Add Multimedia to Your Bag of Tricks
As a writer, it’s likely that you enjoy and relate to words more than any other informational medium, but don’t let that perfectly reasonable prejudice allow you to overlook the power of multimedia to catch attention and drive clicks on the web.
By its very nature, social media platforms tend to present information in small, easily digestible packages, beckoning users to follow through with a click if they want to learn more. With millions of these packages floating around at any given time, though, it can be very easy to have your particular message get lost in the mix.
In order to draw even more attention to yourself and your masterpiece, consider leveraging multimedia like unique artwork, related photography, and trailer videos to help to capture the attention of your social media visitors.
Here’s a huge collection of visual marketing tools to use to create and market your images.
5. Continue to Engage Your Fans and Followers
Even once you’ve got well-aged profiles online, full of content and teaming with new followers, the trick to continued success is to continue to personally engage and contribute every single day.
Besides giving your ebook the dedication it deserves after months spent writing, maintaining a well-liked social media presence will also set you up for future success as you continue to forge your writing career.
And there is a sequel coming… isn’t there?
Video is one of the most forgotten aspects of SEO today. We’ve know about the positive effects of incorporating video in your SEO strategy for a long time, but it is still something that a lot of people overlook when trying to rank their sites.
The fact is that video allows you to tap into the second largest search engine (YouTube), helps increase conversion rates, makes your brand stand out in Google search, and make your visitors engage more with your content, both on your site and on social media channels.
The guys over at Shakr, a video ad template startup, created this handy infographic about the 5 most important YouTube SEO tips that will help you rank your YouTube videos in Google SERPs. Have a look:
Featured SEO tool: Video Schema Generator
More on Youtube marketing:
Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market.
Until recently, many Google website owners had sites which were focused upon the PC user, rather than upon mobile devices, but with Google’s decision to require mobile-friendly websites from its users, websites owners are now facing a choice: ignore the new directive, and risk sliding down the search engine rankings, or obey the directive, and try to make your site more mobile friendly.
If you are not sure how to convert your website, there are a few simple steps that you need to follow in order to make sure that your site is ready for mobile searches.
The first steps towards changing your site
You need to start your changes by reading the advice offered by Google on its Webmaster’s pages. This can offer you tools designed to help you learn how mobile friendly your website is, develop your third party software to ensure that it is suitable for mobile users, and will also supply you with advice such as mobile SEO, or more information about the technology you will need. There is also advice about how to work with a developer to improve the mobile-friendly benefits of the site.
Secondly, you should also learn the five ways to improve your mobile technology. These include: creating defined viewing areas to allow the website to sync with the screen size of the device; creating content that is confined within the viewport, so that there is no need to scroll across the screen; introducing fonts that are scalable so your content can be viewed by mobile users; touch-friendly elements that allow users to easy access the buttons they want, and mobile-friendly visual elements and movement between pages.
Advanced steps for improving your website
Once you have implemented Google’s current guidelines for your website, there are still other steps that you can take to ensure that the site is attuned towards mobile users.
The first thing to do is to check the CMS recommendations provided by Google. Make sure your CMS integrations match with Google’s advice. You should also make sure that the load time for your website is still working at a high speed.
Page loading speeds should be a focal point of any website design, and are considered pivotal to good search engine rankings. You can check Google’s page speed rankings, or simply visit your site using a mobile phone or tablet. Thirdly, you should look at the content of your site, including optimizing images so that they don’t slow down your page, and ensure that nothing on the site uses Flash, which isn’t suitable for mobiles.