When it comes to gaining visibility online, gaining traffic shouldn’t be the only goal. Sure, you can choose a few select keywords to implement in your campaign and get your site ranked. But, actually getting your brand name out there so that it resonates with the message you want to send, that takes a lot of work to do.
In addition to doing the basic SEO on-page steps such as including your brand in title tags, and using brand keywords in your blogposts, you also need to list your company on relevant directories, create branded social media posts, conduct product giveaways for your audiences, and the list goes on.
Ranking for a brand isn’t new. In 2009, Google released the Vince update which produced ranking for brands. It wasn’t that Google was favouring big brands over small businesses. Google used the most common searched terms as basis for ranking sites and big name brands happen to be mentioned in most user queries which helped propel these brand’s places in search engines when the update happened.
With this in mind, it’s important that you begin building on your brand visibility right now. In this article, I will outline three steps to help you out so you can gain better visibility for your company’s name and get more people talking about you.
1. Take advantage of PPC
They say content is king but when it comes to brand awareness, one of the fastest ways to get your brand out there is through paid search ads. With these, you don’t need to get organic rankings for your site to appear on top. With the right keywords, bid, and headline, together with a reliable digital marketing company, you’ll have your brand name on top of the results.
PPC gets you quick visibility that is not available in other methods. Searchers don’t even have to click on your site. As long as they see your brand name, then you have already won. So when crafting copy for your PPC ads, make sure that they look catchy but friendly at the same time. No fluff, just important information.
PPC allows your brand to appear in front of the pages of your different target customers including those who are interested in your brand and those who already have purchasing power but just don’t have any idea of your brand yet. Manage your PPC wisely and target it towards brand keywords. This should help get your brand name out there in no time.
2. Get on social media
Find out where your customers are hanging out and post content that they will like. Social media presents brands with a very big opportunity to get their name in front of people’s mobile device screens. Facebook alone has 1.5 billion active users followed by Instagram which has 300 million and Twitter which was over 284 million.
This doesn’t mean you should just jump in on all three. There are more social platforms you can explore. The number of users is important but what matters more is the people that are hanging out in it. Research the platforms your target customers are using and build content according to their needs and interests. The more you post great content on social media, the more likely it is that people will remember your brand and will return to your site since they now associate you with quality content.
Work on your local SEO
In April 2016, Google released an updated guide for Google My Business which gave everyone a chance, whether it’s small or big businesses, to rank in search engines. If you own a small business, take this opportunity to get your brand name to your local audiences.
The update’s help page outlines the steps you can take to improve your local rankings. The first step is to get your brand’s name in at least three listings. Make sure that the listings where you post your business are relevant to your niche and that the name, phone, and address are consistent.
Collect as many reviews from previous clients and respond to them accordingly. This helps Google define your business better and as a result, rank you for the keywords you are targeting.
Those are the three main steps you need to take in order to get better brand awareness for your business. Both ads and social media have become so closely embedded in our lives that it’s impossible not to yield results from the strategies we have listed above. And Google knows it too! Both ads and social engagement belong to Google’s long list of factors for ranking a site.
Any thoughts? Let us know in the comments.
Man, social media is getting complicated, isn’t it? The attention to detail is extreme, and it is pretty much becoming mandatory for any brand to work as a team to accomplish their social goals. A little effort doesn’t go a long way anymore. Now it is all about the full scale social strategies if you want visibility and lead generation.
So, when you have to have an entire team working on your social media, what do you do to stay organized? A good collaboration tool – or more than one – is your best bet. It will let the manager of the team stay on top of things, and give everyone involved in social marketing a firm grasp of their role. That means fewer mistakes, and more productive engagement.
These are the eight I would personally recommend. Having maybe two or three of them for different purposes will give you and your social media team exactly what you need.
Google Drive is the most obvious on this list. I personally like it more for cloud storage of past blog posts, and as a database for strategies and data. It is a great tool for tying together all of your content, not just the social, so your team is always up to date and can go back and find something they need off of your main site.
Plus it’s free, and nearly everyone alive has a Google account these days. So it is a very convenient and efficient tool.
Coschedule is, to me, a hit and miss tool for the social aspect. On one hand, it does have a social planner and will auto-update your attached accounts. But on the other it isn’t exactly a social dashboard.
I would recommend it more as a tool for integrating social and content planning, so everyone is on the same page. It is a very good editorial calendar, with a hint of a social element. So worth getting, especially given how cheap it is. And it integrates with WordPress, right there into the dashboard. So it is easy to use for anyone.
I am going to come out and say this right now: I love Trello. Out of everything on this list, this is going to be the tool that I gush about the most. It is super easy, visual, versatile, and budget friendly.
Your team can use it with pretty much no instruction, since it is all pretty straight forward. I use it for team collaboration, personal project management, group project management, personal life planning, and I have even created Feature Roadmaps and Launch Timelines for startups. If you want to go a step further, allow anyone to contribute so they can offer suggestions for improvements.
With Basecamp, it can be hard to say whether it is a good tool or not. Features-wise, it is fantastic collaboration and project management option for both teams, and freelancers with an active client base.
But it starts at $29 per month, and is as much as $79 per month. Which means it is a bit of a steep price for a lot of startups and smaller businesses with a tight budget. Still, if you have the cash it is an undeniably helpful app.
I have never been a huge fan of Evernote, but I know so many people who use it that I had to put it on the list. Collaborate with others, curate content, save links, and put it all in one place.
I would say the best thing about Evernote is that it is a major application, and so it integrates with just about everything. Making it a pretty useful tool if you need to go from one program to another, as well as across multiple devices.
I like Slack for its community building. You can create channels with multiple hashtag run sections for people to join. So you can actually create an account, and then make different areas for different projects.
It is very helpful it you need to communicate with multiple team combinations, especially since you can invite and lock out as necessary.
You have probably come across Skype at least once in your life. I know I use it on a regular basis, in spite of other tools coming around to take its place.
In fact, many clients prefer it as a method of communication, and so a lot of freelancers and teams for small businesses or startups already have it installed. It can be an easy way to hold meetings and keep on top of one another.
Want to streamline your team collaboration? This is an app that promises to do that for you, creating a high performance team of members that pretty much run themselves.
I have never used Redbooth, but I know several people who have and that swear by it. It starts at only $5 per month for small teams, and as low as $15 a month for businesses, so definitely not a bad choice.
Do you have a tool to go on this list? Let us know in the comments!
Do you remember the good old days when you could get do follow backlinks pointing back to your blog and it would rank high in the search engines?
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..it always comes back to your content. You should really create content that helps the people in your niche.
Make sure your content stands out from the crowd. Some great free resources for this:
- HARO (Help A Reporter Out)
- My Blog U
- Source Bottle
Check out my case studies at Internet Marketing Gym