The sales profession always changes and moves faster than ever before. As New Year’s Eve, this is particularly true for sellers to learn some smart tips and tricks during the rush and probably you can create a solid recipe to increase your sales performance.
No matter in what industry you work and what worked well for you several years ago is not critical for today. Now it is a high time to sell. Everything is changing and we should learn to be open to new changes and improvement of your sales performance.
This is a time to be a weight off shoulders and cut down your cost of selling. Here are 6 smart tips and tricks to boost your sales performance.
1. Get product reviews
As you know that the power of product reviews plays a huge role in online business. 88% of people read and trust online reviews as well as personal recommendations. The pages with good customer reviews cover 58% more visitors than those pages without online reviews. This approach will help search engines refer to your website and make it easier for clients to get what they need.
90% of Amazon buyers read reviews before making a crucial decision. Amazon prioritizes an importance of seller performance, especially your top products are in the top positions.
Make sure that just 40% of customers form an opinion about the product after reading 1-3 reviews. To make them get quick sales decisions, you can build up a list of review websites or write a list of review where you can mention your product. For example, you sell online mattresses, you can create a post that shows 10 best mattress reviews, including your one in the top.
On Christmas eve, you can write top reviews related to certain holidays. For instance, Sleep Junkie published a post about Best Black Friday Deals on Mattresses.
Video reviews can also work wonders, increase CTR by 65% and reduce the number of unsubscribers by 26%. If you know customers that have liked your product, you should go to them and get a free video review like Rosenfeld Injury Lawyers did on the website.
Getting product reviews on your website will help customers make a buying decision and improve your engaging experience with them.
2. Keep an eye on long-tail keywords
For highly competitive services and products, using the exact keywords is crucial to your organic SEO efforts and successful sales. Keywords help you define how frequently your website will appear in search results, especially when a potential client is searching for a service or product on your website.
Today long-tail keywords help your customers be much closer to a sale and make a right buying decision. For example, “women’s boots on sale” is a highly targeted search phrase than “women’s boots”. If you decide to use this long-tail keyword, you can drive and convert consumers who are ready to buy.
There are different tools like SE Ranking and Google Keyword Planner that help finding profitable keywords for your online business. As soon as you discover the competition and popularity for a certain keyword, you can work on the list of target keywords for your website.
Now search engines always show products to customers based on their search queries that they are looking for. Right keywords are important for the success of your e-commerce website.
3. Create Unique and Rich Product Descriptions
It’s no surprise for everyone that search engines prefer unique and relevant content. This is a very time-consuming way, especially for e-commerce business. For this reason, they prefer using duplicate descriptions provided by manufacturers. Hence, you are in danger of being filtered by search engines because of plagiarism.
To avoid uniqueness, you should create unique and relevant product descriptions and write all important information about your products to encourage customers to make a purchase from you.
Product descriptions should be minimally 300 words, especially if you have online store and sells the same products year after year. Try to use lots of keywords and phrases related to your product. You can use LSI keywords for making synonyms and associated words.
The key output is to ensure search engines that your website provides unique content on every product page that helps customers land out there.
4. Optimize website load speed
Website load speed plays a crucial role in search rankings and exerts a good effect upon conversion rates. Based on the Akamai and Gomez surveys, half of visitors wait a website to load for 2 or less seconds , and they prefer leaving a site if it isn’t loading in 3 seconds. Good site load speed is important for e-commerce websites. Amazon puts much attention to this factor as one-second delay in website load speed would cost a company $1.6 billion in lost sales per year. 79% of website shoppers never return to the website by reason of a poor shopping experience online.
Clearly, most online shops and businesses should pull socks up into optimizing website loading speed. You can easily check your website’s load time with Pingdom that helps reveal all possible drops in site speed and evaluate how long a site loads.
5. Offer discounts
If you really care about your e-commerce conversion rate, using different discounts can be a good way to increase your sales performance. Daily deals and seasonal discounts can make your product the number #1 in your category.
As you know Amazon has special sections under the “Hot Deals” and “New & Noteworthy” categories that can generate much traffic. Posting your products in related categories can give you much exposure on the page and allow your potential clients view offerings at a glance and encourage them to make a purchase.
6. Interact with Customers on Social Media
Social media presence is important for your sales performance. Actively engaging with your users can increase your brand awareness and strengthen your customer relationships. The most effective way to interact with your target audience is to publish unique and interesting content that can intrigue them and share it in social networks.
Similar to point number 5, you can make different contests and special offers, and offer discounts to the winner. Make sure that every share on social media is a free advertising and the chance to build a strong relationship with potential customers.
The Bottom Line
Using these smart ways effectively and consistently over time can help you improve your sales performance and gives a good grounding in the successful e-commerce business. It means that your website gets a good online visibility among your competitors and you are doing well to gain over clients trust and satisfaction with your service.
Are you tired of paying a lot for WebCEO and some other older tools? Looking for the best alternatives? This post is right for you. WebCEO is a great tool deserves the right to be at the top of the SEO tools list.
The only drawback of the tool is a high price. However, the market is fast-evolving, and there are lots of useful alternatives to WebCEO and other older tools to conduct a detailed competitor analysis.
Having said that, we’re going to review 5 good alternatives for getting insights into your competitors’ data. All these products offer a good set of standard SEO tools such as keyword research, backlink checker, rank tracker, keyword grouping, and much more. Let’s dive into these alternatives in order to increase your sales and website traffic.
1. SE Ranking
Hands down, SE Ranking is one of the best WebCEO alternatives. It is a good competitor research tool for digging into organic and paid search. The tool is versatile and gives one of the most accurate insights about your competitors.
When it comes to competitors’ monitoring, the tool allows you detect top organic and paid rivals, get a list of competitors and advertisers for certain query and find a similar keyword in order to increase your search visibility.
Here are some amazing benefits of using SE Ranking:
- To track website positions at any location in the world
- To perform a comprehensive website audit
- To check and analyze backlinks
- To find profitable keywords for your projects
- To group keywords with search volume
- To manage social media campaigns
Using SE Ranking, you can easily analyze your competitors, increase the site’s rank, revenue and visitors. You can test the tool out for free within 14 days and figure out all major features.
Ahrefs is considered a good alternative to WebEO and widely known among thousands of SEO experts. The tool has a pretty large link database that includes over 15 trillion live links. It is a very important factor as you can perform a very detailed competitor analysis and build up new marketing strategies.
Here are a few great features of Ahrefs:
- To find new content ideas with Content explorer
- To monitor competitors’ link profiles
- To conduct a detailed crawl report of websites
- Get alerts for competitors’ new links
- To get notice of broken links
If you want to learn more about Ahrefs, you can use a free trial within 14 days.
Alexa is a good digital marketing tool that helps you compare different sites traffic and control general traffic trends. The tool allows you compare up to 5 websites at a time what is really useful, especially if you run a large number of marketing projects.
The tool offers more about websites, particularly all about traffic. It shows a total number of pageviews per user, bounce rate percentage, time on a website and the average percentage of visits from search engines. One of the drawbacks is accuracy, as some reports are not helpful for predicting traffic on their own.
To find out more about Alexa possibilities, you can try a 7-day trial.
Similar Web is good competitive analysis tool that helps you compare the traffic statistics from three competitors in the dashboard. In comparison with Alexa, the tool provides more accurate insight sets about your rivals and gives a well-detailed analysis of their traffic sources. You can key more on SEO and stand out from the crowd.
Once you enter a website or a list of websites, you will get data on:
- What are the basic traffic sources (Search, PPC, Email, etc.)?
- What are the main competition’s online strategies?
- How much traffic are they receiving?
- How the traffic strategies vary among your rivals and countries?
- Do the rivals use the same traffic sources?
If you want to get more about this tool, you can test SimilarWeb for free, but with a pretty limited features.
Siteliner is a free and useful tool to quickly evaluate competitors’ content on a site including page sizes, duplicate content, internal linking, broken links, a number of words and links on a page.
When it comes to link building, it works in a very effective way: content-focused and Google-friendly. It helps you reveal dead or broken links on your website or other resources to avoid penalties from Google. The richer your piece of content is on a site, the more successful your link building tactic works. For SEO purposes, it is worth using SiteLiner.
To increase your sales and get much traffic, you need to use right SEO tools. The problem with many SEO tools is that SEO beginner or small agencies can’t afford expensive tools like WebCEO, Moz, etc. These 5 best alternatives are a lot cheaper and provide a good suite of tools to do a comprehensive competitor analysis.
Did I miss any of SEO tools? Which of these tools have you used? Your comments help me produce useful content on a consistent basis.
I love this industry because digital marketing is always changing and there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics.
Here are 5 tools I intend to give a thorough look in 2017.
What are yours?
1. Netpeak Spider
One of the most indepth and flexible web crawlers out there, Netpeak Spider provides smooth experience and lots of features. It automatically checks 50+ parameters and detects more than 60 SEO errors (including http status errors, canonical issues, Robots.txt issues, meta tag issues and more).
It has 5 crawling modes (site-wide, directory, URL list, XML Sitemap and even from Google SERP). Each of them allows to perform certain SEO tasks, for example, by crawling an XML sitemap, you can detect 21 XML sitemap issues in 17 parameters and send the corrected sitemap files to the search engines.
It even has the ability to calculate your site internal PageRank giving your ideas if important pages of your site are not getting enough power internally.
2. Buffer for video
There’s nothing new about Buffer. It’s been around for quite some time now! So why am I including it in this list? Because Buffer never stops and their most recently added feature is a proof!
Buffer for video is the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.
Not in the video game yet? This stats should change your mind:
- 82% of Twitter users watch video content on Twitter
- The number of videos in Facebook feeds has grown by 360%
- In the U.S., people are posting 94% more videos to Facebook
- 50% of Americans who use Facebook daily watch at least 1 video every day
I am sure many of you are aware of Slack but few people know that it’s not merely about chatting and collaborating. With the ability to add bots, Slack has become one of the most diverse multi-purpose platforms.
The two cool bots to add:
- Notify: Brings your brand mentions to your Slack feed. It serves as more of an ambient notification feed for these alerts and may inspire more team conversation than individual emails.
- Statsbot: Brings Google Analytics stats to your Slack feed. Ask the bot about your stats and see the graphs and numbers right in the message thread.
It is no secret that I am not a big fan of Mail Chimp. I find their system overly bulky, difficult to use, and their policies are so unclear you can violate them by accident. I have tried a number of alternatives, but none of them were the simple, effective drip email platform I wanted. Until I found Drip.
It is a cool system that lets you create an easy sales funnel, in a visual way. While I don’t do direct sales, I have found the same principle applies to content promotion. My email campaigns have become much more effective thanks to this little gem.
Drip workflows seem amazingly easy and fun to set up. Here are options for automation systems and this one seems like a great one to add to the list.
Ptengine is a great heatmap application, you can find out at exactly what point customers are choosing to leave your site. Isolating that point is crucial, so you can make the necessary changes to push them to the final step.
Unlike many other heatmap tools, this one provides much more insight than just a visualization. See referral information, track social media campaigns and engagement (page views, visit duration and conversions).
And which tools are you planning to try in 2017?