With so many other e-learning course providers, selling online courses can be quite challenging.
How do you convince your target audience that you are offering the best online course among all the others? Realistically speaking, it will not be easy.
But, with the right approach and techniques, you will be able to get your online courses noticed by your online learners. Here are a few tips:
Understand Your Target Market
It’s always all about your target market. After all, they are the ones who will be buying from you.
So, know your target market well enough to present your online course in a way that will make them see how your offer will cater to their needs.
Identify who they are, what companies they work for, their online preferences, and what will motivate them to sign up for your online course.
Invest in Your Website
Your website is your most powerful tool – it can establish your credibility, make raving fans out of site visitors, widen your market reach, and, the most important of all, sell your online courses.
They say content is king, so provide quality content that will make your readers want to share your page and come back to your website again and again. Optimize your webpages to ensure that you are visible on search engine result pages. Provide blogs that will show your readers that you are relevant to them.
And make it easy for them to sign up for your e-learning course by having a simple and straightforward online form that allows convenient and secure payment through various channels.
Focus on Your Unique Selling Point
Research on what the other training organizations who are targeting the same customers are offering and determine what is unique in the online courses that you are selling.
Focus on your unique selling point or USP and make sure that your target clients know that you are the only one among your competitors offering this.
Show them how this USP will benefit them or cater to their specific needs.
Set the Right Pricing
Applying the most appropriate pricing strategy for an online training course is very important and needs to factor in a few things. First, the cost of creating the online course. The cost should at least be covered by the price to breakeven.
Of course, you’d want to earn profits from selling an e-learning platform, but what is the best amount? Another would be the pricing of your competitors. You wouldn’t want to price your course too low and trigger a price war.
On the other hand, pricing too high might drive your potential learners to choose your competition.
Meet the Needs of Your Target Market
Today’s clientele is getting more and more demanding. It is important that you are able to meet these growing demands if you want to keep getting more people to sign up for your e-learning platform. One way to keep them satisfied is through branching.
This enables learners to maintain control over the process and makes their learning experience personalized and more engaging. It is also recommended that you make your online course accessible on mobile gadgets as more and more people prefer using their smartphones and tablets.
Selling an online training course is definitely not easy, but following these practical tips can help increase your chances of getting your target market to notice you and choose your online course. Always remember – it is not just about developing great online courses, it’s also about getting your potential learners to sign up!
Search engines such as Yahoo, Bing, and Google are a major source of traffic for a lot of websites. That’s the reason most people ask for tips and plugins that can help them boost SEO of their WordPress websites.
If you are looking to increase your search engine rankings, you will need to use some of the best WordPress SEO plugins. Fortunately, there are a plethora of SEO plugins to help you get that higher search traffic that you are dying to achieve. In this guide, we shall share with you some of the best SEO plugins that will improve SEO of your WordPress website.
1. WordPress SEO by Yoast
Yoast SEO is the most popular and wholistic SEO plugin on WordPress. To date, it has more than 4.5 million downloads with an average rating of 4.7-star over five from 1,418 users. Developed by SEO specialist Joost de Valk, this plugin has features that ensure optimal success for your site when it comes to SEO. The plugin is used by some of the most famous online magazines and websites such as the next web, Mashable, and others.
WordPress SEO by Yoast plugin can assign keywords to a blog post so that the user can focus on using it in the entire content. It also has a snippet view where users can see how their post will look like in search results.
Another important feature of this plugin is the Page Analysis. Powered by Linkdex, this feature allows users to check whether all the keywords, meta description, images and post title or subheadings are in place. The list of features for Yoast SEO is extremely long, check out others here.
2. All In One SEO Pack
With more than a million active users, All in One SEO pack is one of the most advanced SEO plugin built for online business, eCommerce, bloggers, and magazines. This plugin has a rating of 4.5 out of 5. Developed by Michael Torbert, this plugin gives you all the features which you may need to build an SEO friendly website using WordPress platform.
While its features are similar with Yoast, this plugin prides itself as the only plugin that integrates with eCommerce websites. It is perfect for everyone with little knowledge of SEO or rarely cares to perform on page optimization. It can automatically generate meta tags and optimize titles for better search ranking.
The best thing about All in One SEO pack is that it lets you optimize your site for search engine without much tweaking. In other words, the default installation is good enough to serve. But as you interact more with the plugin, you can play with the settings as per your requirement.
3. Broken Link Checker
A broken link is a horrible nightmare for bloggers or SEO enthusiasts. Having broken links will earn your site a bad reputation with Google. Eventually, that reputation will degrade your search engine rankings to the point that you may no longer be regarded an authority in your industry. Google is trying so hard to better web experience for everyone. So they will not direct users to websites with broken pages.
This is where tools, such as the Broken Link Checker come in. The name speaks for itself; this plugin allows you to check for any broken links and missing images. If there is any, it will alert you and give you the option to customize the link(s) either by deleting it completely or by placing the correct one.
Here is a summary of its features:
• Ability to detect links that don’t work
• Option to deter search engines from following broken links
• Monitors links in pages, comments, posts and even custom fields
• Option to change broken links
This is among the most powerful WordPress SEO plugins ever built. SEOPressor covers every possible aspect of SEO and puts the same attention to all of it. It offers you a number of useful features which help you optimize your images, blog posts and your site for social media.
This plugin has a built-in keyword research tool that helps you to find long tail keywords. It also allows you to use its drag and drop function to place the keyword into your content with a click of a mouse. With this feature, you won’t have to spend so much time conducting keyword research on other tools or services.
After posting your content, this plugin goes ahead to analyze your post and give you a score based on the analysis. In the analysis, it checks your H1, H2, H3 tags. SEOPressor also comes with a reliable internal linking feature. This feature makes your work easier since each time you re-publish content the phrases you linked on the first content will be hyperlinked automatically.
These are some of the top WordPress SEO plugins. Tell us which one is your favorite among the ones discussed here. If there is any plugin that you feel we should include in this guide, please let us know in the comments section.
We know that 2017 will be important for us. SEO is always changing. Every year we reveal new platforms, new strategies and tactics to integrate into your projects. If you take care of your online success, you know that to stay up to date with consistent updates, it is better to turn to the experts and get all the information you need.
While you are still thinking about SEO in 2017, I’ve gathered a list of upcoming SEO webinars in 2017. You just need to register for the webinars that interest you most.
SE Ranking invites you to attend the SEO webinar where you can learn about all advanced features of SEO tools and find out the intelligence available at your disposal via SE Ranking SEO power. A one-hour webinar will start on Wednesday, January 25, 2017 at 1 pm London time.
Attend the SEO webinar to find out how to:
1. Spend less time on one project without losing SEO quality
- get more data with one click: 100% accurate website ranking, search visibility & traffic;
- spend less time on one project: group thousands of keywords within minutes with search volume checked on the fly;
- Google penalties no more: keep complete control over backlinks with automated monitoring and checking;
- don’t act blindfold in SEO with SEO/PPC competitor analysis tools. Check out our new base for Netherlands!
2. Create great relationship with your clients
- be in the know of any changes implemented to your website by your team or clients with Page Changes Monitoring tool before they affect website rankings;
- create professional SEO reports just a few minutes with automated reporting tool;
- use SE Ranking as your own service with White label.
3. Get more than SEO: something you don’t expect but most definitely need
- mobile search tracking you can’t find in other SEO tools;
- social media posting to easily get more social traffic;
- marketing plan – best practice SEO guide to get things done properly and in the most efficient manner.
This webinar helps you discover new SEO and online marketing strategies to increase your online visibility, get more traffic and gain more qualified leads to your website.
Participants will find advanced SEO principles about redirects, duplicate content, Google index, site structure issues, Google Webmaster Tools, Page Rank, flatness, and more. The webinar will take place on Tuesday, January 31, 2017 at 10 am Eastern Standard Time.
The webinar shows the ways how to balance short-term and long-term engagement strategies and tactics, and key metrics that can allow marketers and webmasters guide this process.
It includes key points on how to create a company culture focused on data, plan for change vs. react to needs, drive technology adoption based on business needs, leverage retention data to optimize new customer acquisition and show measurement tools to define customer behavior.
You can visit the webinar on Thursday, February 2, 2017 at 2 am EST.
This webinar will help you learn to manage your content management system, how to boost your funnel traffic, define where you need to make immediate changes for better lead funnel.
You will find out what you need to add or delete from your website in order to increase organic traffic asap.
Anyone who is interested in content and website development can attend this online seminar on Thursday, February 2, 2017 at 12 pm ET time.
Cision is going to give the seminar on how media contact can influence your target audience to purchase products and services with quality content, how to leverage best practices for successful social media pitching and how to make social media research to your targeting and messaging tactics.
The one-hour webinar also helps your brand spend less time looking for right influencers. You can attend it on Thursday, January 26, 2017 at 2 pm ET.
Understanding SEO is an important lesson that every startup should take. Search engines always change, SEO experts and webmasters want to educate themselves in order to be ahead of the game. The above-mentioned webinars cover everything anyone in SEO should know to rise to eminence in the niche. Feel free to share the info about other interesting events in the comments!