Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to produce revenue. Either way, you won’t get anywhere without plenty of people reading what you write. You can never have too many readers.
The truth is, some of this is going to come down to time. It takes a few years to really build brand loyalty, especially for a blog that deals entirely on interaction between the blogger and the audience. But in the meantime, you can definitely do many things to start increasing your traffic and so improve your chances of hooking the ever-sought long time reader.
Begin Narrowing Down Your Readers
One of the biggest mistake people make in any kind of content campaign is trying to appeal to everyone. Believe it or not, casting your net too wide will actually hook you less readers, and bring is far less traffic. Without a plan, you will just to blindly attempting to find people in an endless crowd, and most will not have any interest in your blog.
Ask yourself: who are you writing for? What kind of person will be most likely to read and enjoy your posts? Are they male, female, young adults, middle aged, in North America, in Europe, in Asia? Once you know who you want to write for, it will be easier to find out what content gets the most attention.
- Understanding Audience Demographics with Google Analytics
- 5 Tools to Research the Demographics of Your Twitter Followers
Start Researching What Those Readers Like
Now you have an idea of who you are targeting. It is time to start looking into their common interests. If you already have a following, even a small one, this is even easier. Most social accounts and blog commenting is connected through services like Disqus, or using social sign on with Facebook, Twitter, ect. You can just follow the line and see what catches their eye.
There is a fair chance you will actually be within your target demographic, and so will have a personal sneak peek into what they might like. If that is the case, take some time to consider what content you have looked at, saved, read through or shared lately. What gets you excited?
Begin Reaching Out To Other Blogs
Reach out to other blogs – or individual bloggers – and see about potentially writing a post for their site, invite them to contribute to yours or set up an expert interview with them. All it takes is one post on a single blog with regular traffic, and you can see a serious increase in your own blog’s traffic.
Not only that, but it boosts your own visibility and authority around the web. The more of an expert you appear on your niche, the more people will seek you out to find your opinion.
Build a Social Media Presence
This is one of the single most important things you can do as a blogger. Social media is the perfect compliment to a blog, because it allows you to both share your content and to engage directly with your potential readers.
Become well known on at least one social network, building up your followers there and really beginning a conversation. A well rounded social strategy is best, with different accounts for different types of interaction (Pinterest for sharing images connected to posts, Twitter for finding influencers, Google+ for connecting with others in your niche or microblogging, ect).
- BEST Social Media Tools: Are You Using Them? (Collective Mastermind)
- Use Viral Content Buzz for more shares and exposure!
Find Out What Is Popular From Competitors
Your competitors are another great place to see what is popular with your demographic. You can take a look at their highest performing posts, what is being shared, and on what networks. Read through the comments and get a feel for what people are saying, and what questions they might have.
While you won’t want to directly the topics of their posts, a competing blog can give you some inspiration, while pointing you in the right direction.
Get Comfortable With SEO
SEO is as much a part of search ranking as it ever was. But there is a right way and a wrong way to doing it, and you need to learn the difference to properly optimize your content. Having the right keywords to target, including them naturally in your posts, using tags and descriptions, meta-data and image optimization…this is all a part of it.
Make Sure Your Site Flies
Nothing is worse than spending weeks and months on building the traffic and then losing your peak moment because your server is down.
Besides, your site performance and load time also affects your user experience and hence rankings.
- Make sure your server is reliable. Site Geek is my top source of hosting reviews and uptime reports.
Track Your Site’s Analytics
Once you start to produce content, it is time to watch how it does. Tracking analytics, both those from your blog itself and on social networks, is a key to doing this. Seeing what is most popular, and what drives traffic more, will give you an idea of what to write about in the future.
It will also show you what content to re-promote later on, or repackage as other forms of media to further exploit.
Increasing your traffic in a more targeted way takes work. But it is also very rewarding, and over time using these tactics and a bit of consistent content writing/sharing, you will begin to really see results.
Have any advice to offer others searching for a way to boost their blog traffic? Used a particular method that has worked wonders for you? We would love to hear about it! Let us know in the comments.
A Simple Graphic for On Page SEO to maximize your search position in Google.
All the basics are covered.
SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won.
- Content Style and Design
- Keyword Optimization and placement
- Site Speed
- Optimized images
- Alt, title and description tags
- Internal and External linking Strategies
Everything a small business needs to consider when optimizing their site is written in to this, the easiest SEO Infographic check list ever written!
I prepared this info graphic to help clients just starting out online. However, the infographic also keeps the seasoned site creator and content marketer on their toes.
This infographic doesn’t guarantee you first place in Google, or any other search engine. But it does tell you what you need to do if you want to be in the running.
If you want to rank first, both in Google’s eyes and in the eyes of your website visitors, follow these simple steps.
Source: Mallee Blue Media
Wouldn’t it be wonderful if you could charge your SEO clients 100% or 200% more than you’re charging now while at the same time making them 100% or 200% happier?
It is very possible!
And today you are going to discover how.
Plus … when you apply the techniques we’ll discuss today, not only will you be able to charge more for your services … but you’ll be more attractive to new clients.
How you ask?
Well… getting paid more is simply a matter of providing more value for your clients.
The problem is, that right now… when you engage a blogger or a website owner, your aim is to get one specific thing: a link for your client.
And once you’ve scored that link… you move on.
But by doing so you are leaving 90% of the value that ‘linking partner’ can provide on the table.
Let’s say your client is a Boston-based crossfit gym.
And you’ve managed to get it featured on a “Top 10 Crossfit Gyms in America” article in the prestigious “Men’s Fitness” magazine (the following screenshot is for illustration purposes only)…
This is an awesome accomplishment by itself.
And the link is worth gold!
But what if you could arrange for the Gym owner to be interviewed by Men’s Fitness?
And get a 10 page article that only promotes your client?
Would that be valuable?
Stopping after getting the link is like digging a 100’ mine only to stop when you’ve found the first ounce of gold…
Instead, you should dig an additional two feet and hit the mother lode.
What to do after you’ve secured the link
Once you’ve achieved your main goal, use the trust and the relationship you’ve just created to set up a promotion for your client.
Depending on who the ‘link partner’ is, you can set up different deals.
There are more than 12 types of deals you can arrange for you client. And today we’ll discuss 5 of them…
#1 – Have your client interviewed by the linking partner
We’ve already touched on this…
Quite a few bloggers, podcasters and website owners regularly conduct interviews with experts in their niche.
If you spot such an opportunity… you can try to arrange that your client be interviewed by the linking partner.
This can result in
- Additional links
- Leads and sales
- A stronger endorsement from the linking partner
And can pave the way to bigger deals.
#2- Build your client’s mailing list by having your “linking partner” promote a training you’ve prepared
Have you ever heard the expression – “The money is in the list”?
Well, you can provide a very valuable service to your clients by helping them build their mailing list.
You do this by creating a thorough report or a high-level training video for your client and have the “linking partner” promote this valuable information to his mailing list.
Set it up so the traffic from the linking partner’s list is sent to an opt-in page on your client’s site where the visitor needs to enter his details (email, name, etc’) in order to get the training you’ve prepared.
And voila… you’ve just helped your client build one of the most important assets in his business… his list.
One of our partners has a popular newsletter for life-coaches.
We’ve created a specific training for his audience titled ‘Guest Blogging for Coaches’ and he promoted this video training to his mailing list, by sending them to this page…
And this has been an exceptionally successful promotion that generated a ton of traffic, leads and sales
Note: The key here is to create a training so valuable, the linking partner will improve his relationship with his audience when he sends them to this training. In which case you’ll be providing value both to your client and to the linking partner.
Plus… Once you’ve prepared the training, you can reuse it with many partners.
#3 – Set up a “Lead generation webinar” for your client
After you’ve created a relationship with a group of thought-leaders in your client’s field, you can set up a one-hour webinar where each expert (including your client) gets an equal amount of time to reveal their best tips and strategies on a specific subject.
This creates a friendly competition where every expert tries to outdo the others and results in an entertaining and useful event.
At the end of the webinar each participant can promote his own product or opt-in page and the only condition to participating is that every participant promotes the webinar to his audience as best he can (mail it to his list, post on social media accounts, blog about it, etc’).
Done right, this can result in thousands of visitors to each participant’s website.
This traffic will also convert well to leads and sales since the visitors were pre-sold on the product or service in the webinar
#4 – Set up a product or service promotion for your partner
This type of promotion usually requires a greater level of trust between your client and the ‘link partner’. That’s why we’ve only listed it as the fourth possible promotion.
You can usually arrange this type of a promotion after you’ve gone through one of the previous promotions we’ve mentioned… because, while technically this type of promotion is perhaps the easiest to implement, it does require that the promoting partner be willing to endorse your client’s product or service.
#5 – EVERGREEN PROMOTIONS
These are the highest level of promotions you can arrange for your client and they are usually worth their weight in gold.
If a linking partner has a mailing list, you can “convert” a one-time promotion you performed with the linking partner to a permanent follow-up message on his auto-responder sequence.
This means that every new subscriber that joins his mailing list will be exposed to this promotion, guaranteeing and endless stream of pre-sold traffic to your client’s site.
Additional types of promotions
The promotions we’ve discussed so far are usually referred to as ‘joint ventures’ and while this post is not the place, I’ve created a free training that not only expands on what we’ve discussed here but will also introduce you to additional types of joint ventures you can create for your clients. And make a profit for them and for yourself.
At the end of the post I’ll show you how you can get this training.
Turning these promotions to an income source for yourself
If you’ve been in business for any length of time, you know that getting a new client is 10 times harder than selling additional services to an existing one.
You can (and should) charge handsomely for every promotion you set up for your client as well as any content you prepare for them in the process of setting up those deals.
And finally… as you grow more confident in setting up and executing those promotions, you can start charging your clients on a performance basis (on top of the flat promotion fees.)
For example you can charge your client
- For every new email subscriber you add to their list
- A small percentage of the sales your promotions have generated
Why this makes you more attractive to clients
Because you’ll be creating deals and profits for your clients, eventually, you’ll reach a point where your service pays for itself and even generates a profit.
And then … hiring you becomes a VERY easy decision to make.
What to do next
If you’re interested in learning more about joint ventures, how to set them up and how to profit from them.
You should consider signing up for the free joint venture training we’ve created.