Outdated SEO Is Killing Old King Content And You Need To Save It!

Do you remember the good old days when you could get do follow backlinks pointing back to your blog and it would rank high in the search engines? 

Well, I'm here to tell you, Google remembers too! And they're murdering sites faster than Uma Thurman did in Kill Bill! Just stop with these archaic methods that will get you nowhere fast.

Like saint John the Baptist, I'm here to preach the good word and that is… You don't need to build many backlinks. That's right, there are better ways to get traffic to your site that are not only Google compliant but less time consuming.  

In this free report and I'm going to tell you why they don't work anymore but more importantly, I'm going to give you three free resources that are going to 'UP' your site's rankings and give you a firmer presence online.  

Yup, there are no strings attached and the best part, it doesn't cost you a dime. Enjoy the great and quick read. 

Feel free to download the free whitepaper here: Stop Building Backlinks! And Learn How To Rank Your Site The Right Way

..it always comes back to your content. You should really create content that helps the people in your niche.

Make sure your content stands out from the crowd. Some great free resources for this:

  • HARO (Help A Reporter Out)
  • My Blog U
  • Source Bottle

Check out my case studies at Internet Marketing Gym 

How Infographics Can Improve Your SEO!

In the highly visual business world of today, the infographic (or infographics) that you use can make the difference between your online visibility and the stagnation of your marketing efforts.

Here are just a few of the ways in which using the right infographic(s) improves your search engine optimization (SEO) endeavors.

Cleveland SEO Guy Danny Todd (a.k.a. “Cleveland SEO Guy”) defines infographics this way, “Infographics are cleverly illustrated, colorful, easy-to-read, and often vertically-oriented images, showing charts, graphs, figures, and other useful information.

Chances are that you’ve seen a few in the last week. Though written content should be the cornerstone of your content marketing strategy, don’t underutilize infographics. They have their advantages.”


Quick Observations of an Effective Infographic

Let’s take a look at the infographic to the left, to get us going on the topic of infographics. It is called the “Top 5 Male Athlete Hairstyles (Infographic)” and it is an infographic by the team at Men’s Hairstyles Club.

Infographic

What can we learn by looking at this infographic?

  • Infographics can be made to share any message or topic. I mean, would you have thought of hairstyles for men?
  • Infographics can be long and vertical. (They can also be wide and horizontal!) In other words, infographics can come in many sizes and shapes.
  • Infographics tend to include text and additional images (and sometimes statistics or how-to steps, like this one does).


Benefits of Infographics (to SEO Endeavors)

So, what is the big deal with the SEO benefit(s)? Glad you asked! That is what we are presenting in the rest of this article!

And, it includes some expert tips from those “in the know.”

Benefit 1: Make the ranking process easier.

Get your page listed in the “image search” of search engines. You don’t have to be limited to only the default text search.

The Google image search is just as powerful as the text search, and people will be able to find you on two lists instead of just one.

The image database is generally smaller (as compared to text search), meaning that you automatically put yourself in a better position by even using images in the first place. If the images are relevant, you have an even better chance at doing well in the search engine(s).

Let’s not forget about Bing image search. After all, there is not only “one” game in town when it comes to searching the web. 🙂

Janette Speyer According to Janette Speyer (Partner at Web Success Team and Hot Ice Media), “If you use Google, you have the option to search for images. Once you put alt tags, keywords, and titles on your infographics, your blog will be more easily found [in the image search].

If your blog gets very little traffic, you have the advantage of [using] the images (infographics) to make up for it.” Hopefully, this moves you up to where you need to be in the ranking!

Benefit 2: Benefit by social interaction (and the resulting SEO ranking).

Gain visual recognition with your potential viewer. This leads to interaction which leads to better rankings.

As a part of that interaction, give the audience (people) something to talk about, which is the name of the game for a really well-constructed infographic.

David Leonhardt According to David Leonhardt (President, THGM Writers), “SEO is highly dependent on the perceptions of online ‘publishers.’

By publishers, I mean anybody from the New York Times to my uncle, when he posts to Facebook. Every time a company is mentioned in an article or in a tweet, it helps the SEO effort. Infographics give people something to talk about, or from an SEO perspective, a reason to talk about you.”

The major search engines are constantly determining the relevance of your content by the human reaction to it. Pictures ensure that more people interact with the content.

This is simply a fact because people react and interact with media. (Remember the saying, “A picture is worth a thousand words?”)

Cleveland SEO Guy On the topic of social sharing and delivering the message, Danny Todd says, “For one, they stand out amidst a sea of text. Website visitors can quickly differentiate between an ordinary picture and an infographic.

Using them just often enough keeps things interesting. They also make it easy to compress and simplify what might otherwise be exceedingly complex information, reducing extraneous details and distilling the crucial facts into an easy-to-understand format.

If your infographics are relevant and informative (as all your content should be), they’re likely to be shared on social media.”

The human interaction (and reaction) pushes your content up in the search engine listings. It also gives you more organic click-throughs, a statistic that will help your ranking improve even more, in the long run.

Benefit 3: Gain the ability to use more tags.

Pictures can have tags just as easily as any other content. This option helps those of you who want to raise the count of a certain keyword on your webpage without turning what could have been an excellent article into a keyword-soaked piece of worthless dribble. How? Include infographics!

By doing this (including an infographic), you may then use the tags that are inherent in the picture as another excuse to put the keyword on your page. Google and the other major search engines will recognize this as a valid use of your keyword and associate your page more readily with it. The more easily that your page connects with a keyword, the higher your search ranking goes.

Helpful Tips from the Experts

When asking our Expert Panel what else they would recommend, regarding infographics (beyond just SEO), they gave us the following tips.

Keep It Simple (Content)

David LeonhardtAccording to David Leonhardt, “Keep it simple. If you want people to talk about you, give them something simple that they will understand.

Don’t try to create the longest Infographic of the ‘Everything about…[such and such]’ variety. Assemble a few pieces of interesting data that are tightly related, to form a single idea.”

Keep It Easy (Production)

David LeonhardtDavid Leonhardt continues, “The design does not have to be fancy, either. My most successful Infographic ever was made in a simple table format that I had whipped up on Fiverr. It will never win a beauty contest, and just might be in line to enter an ugly contest (but it looks better on Slideshare).

The key to its success is that the idea is simple and captivating, and people have been sharing it ever since.”

Gain Exposure for Your Brand

Cleveland SEO GuyAccording to Danny Todd, “Content marketing with infographics has grown rapidly in recent times, with little sign that readers are growing tired of them. The ability to condense a lot of information into a simple graphic makes them easy to follow, but the infographics can still impart well-researched knowledge.

For the content creator, an infographic can spread across the web, providing branding and SEO benefits that can last long into the future. Businesses that ignored the trend will be wondering whether they should get started with infographics now. Read more…”

Janette Speyer Janette Speyer offers this tip: “I also share my images on authority websites like Instagram, Pinterest, and more. This gives me more opportunities to be found. The ultimate goal is for people to see my blog, right? Any way you can post or syndicate those images will increase your chances of being seen.”


Expert Panel

Wondering who these experts are? Wanting to find them so that you can follow them on social media and learn more amazing tips?

Well, you’ve arrived at the right place. Here is a short listing of their biographies and social media links, for your convenience. This was made easier through the use of the wonderful online tool, MyBlogU. Thanks, MyBlogU!


David Leonhardt (President, THGM Writers)

David LeonhardtInfographics have never been central to my SEO efforts. But I have created (well, supervised the creation of) at least a dozen Infographics in my day.

These have covered fields as diverse as tech, housing, and fertility. Done properly, Infographics can be an effective form of content marketing.

Twitter: twitter.com/amabaie
LinkedIn: linkedin.com/in/davidleonhardt
Website: thgmwriters.com


Danny Todd (a.k.a. the Cleveland SEO Guy)

Cleveland SEO Guy

I am known as the Cleveland SEO Guy. I started in the SEO business in the 1990s when it was a far less complicated industry. Over the years, I’ve formed relationships with some of the leading SEO experts in the business.

In doing so, I’ve learned SEO secrets that very few in the SEO services business actually know. This is why I consistently rank sites in the top 10 results on Google for competitive terms, while some of my competitors struggle to achieve top 100 listings.

Twitter: twitter.com/clevelandseoguy
LinkedIn: linkedin.com/company/the-cleveland-seo-guy
Website: clevelandseoguy.com


Janette Speyer (Graphic Artist)

Janette Speyer

I started my career as a graphic artist. In early 2000, I merged my business into the digital space. At that time graphics were not searchable, so we avoided them like the plague. As more social media platforms made their way into the world, images became not only a must but a necessity.

I took to adding infographics to my blogs for those that wanted just a quick visual of what I was writing about at the time. I developed many graphics and used social media to bring more traffic to my website. The images boosted my traffic by a good thirty percent (30%).

Twitter: twitter.com/websuccess
LinkedIn: linkedin.com/company/web-success-team
Website: hoticemedia.com

Conclusion

In short, use infographics whenever you can in your presentations online. You gain credibility with your audience and with the major search engines! Your content is more easily found, and you will improve your overall online marketing ROI (return-on-investment) simply by formatting your research in this way.

4 Link Building Cardinal Sins

Every digital marketing agency’s SEO tactic has been changing exponentially since the industry came about, mostly because Google and other search engines have kept it evolving to keep providing results on content that is relevant, of a high quality, and add an overall value for the end user, that is to say whoever you are trying to direct to your website to, your target audience.

But through all the changes, the importance of backlinks have entrenched themselves deeper into SEO strategies, so much so that any mistakes made with them can have utterly devastating results for the overall rating of the sites concerned.

So if your traffic has been struggling to reach your target mark lately, you might want to take advantage of the internet to gather helpful tips in selecting a web hosting company, SEO firm, or whichever digital marketing agency you feel can best assist you in achieving your business’s goals, and reach your target audience properly by ensuring that your website ranks highly enough to reach your targets audience and provide a favourable conversion rate.

Or, you can go ahead and read on to determine where you could have been going wrong, and what you can do to change it for the better. This guide will help you review your link building profile and polish it up by pointing out some of the most common mistakes in this regard.

They include spamming your homepage with all your links; taking a backseat once you’ve achieved your initial results; not making the best use of your anchor texts and trying to push links to content which are not relevant to who you are attempting to link to.

So let’s start with the first of these:

Building most of your links to your homepage

Building most of your links to your homepage

You obviously do want some of the links referring back to your homepage, this will help with making your site all the more crawlable which will help your rankings, but it happens all too often that just about every one of a website’s links directs you back to landing pages.

The trouble with this is that it makes for very shallow indexing of your site, and so can end up being counter-productive.

It’s recommended to spread your link building efforts equally across your site to ensure that users don’t have to trawl around for ages to find what they need, and so it is incredibly good at building trust with your users and creating an overall, high quality user experience.

A good rule to follow is that when navigating your site, a user should never be more than three clicks away from finding content which is relevant to them, anything more and they start losing interest, which means you will undoubtedly suffer a ranking drop from a high bounce rate.

Deep linking (or spreading your links across your website) will give your site more link juice, making it easily crawlable and therefore having favourable outcomes for the site’s ranking.

As far as SEO is concerned, deep linking gives you more opportunities to achieve favourable search engine visibility since it backlinks to all of your pages. This also makes your links seem a lot less like spam, which Google dutifully penalises heavily for.

Slowing down once you get good results

SEO is a dynamic field, and changes are just about constant. Getting to the first page of the search results is an enjoyable achievement indeed, but don’t expect it to stay that way once you’ve gotten your website there.

Staying on top (in fact featuring at all) requires you to constantly work to get the best online marketing for your business today, and not later. So keep on building up those backlinks and with a bit of luck you will enjoy the fruits of your labour for a long time to come. Give up on it however, and you will soon be taken over by sites which are consistently active, since Google doesn’t really want to push sites that seem inactive.

This means concentrating on building an energetic link-building profile by reaching out to other website administrators who share some form of relevance to your site. Beyond that, your efforts should still be as strong when it comes to creating interesting and informative content that will attract backlinks, and most importantly, you should still be conducting regular site audits even when everything seems to be working properly.

Doing this will not only help ensure that you consistently achieve favourable rankings, but will tighten your current paradigm and keep your backlink profile easy to manage in the future.

Leaving these efforts until later may not have an immediate negative affect on your SERP appearance right now, but it will make things easier for your competitors, and will almost surely lead to poorer results when Google eventually releases any updates (forcing you to rush back to your profile and knock out another site audit to rectify your link profile when there isn’t really time to do so.)

Forgetting about Brand Anchor text

So you’ve opted for extensive keyword research through a supplier of SEO services and you are adamant that only the keywords that they kick up should be used as anchor texts. And why not? They are the professionals. But how many times in your content have you used your name, brand, or URL?

Using either of these without making them into backlinks is just a wasted opportunity here you could be doing more to push your brand, so try not to forget to do it whenever it comes up.

The important thing to remember here is that the names and URLs you’re referring to should come up as naturally as possible, if it sounds forced and robotic, it will likely just end up looking like spam.

Thereby taking what could have been a great marketing opportunity and making it detrimental to your efforts. Always take the opportunity to attach appropriate links to your company or brand name, unless it runs the risk of making the content sound unnatural.

Not bothering with content relevance

content relevance

Even before the days of Google, content relevance has been a big determining factor for search indexes. Search engines want to provide their users with websites that are of high quality and are relevant to what is being searched; and that’s the bottom line.

This is often overlooked, especially when sites take advantage of mass backlink services (or link farms) which may boost your ranking initially, but when users arrive at your site and leave in annoyance, not having been directed to what they are looking for, it will negatively affect your bounce rate, and ultimately damage your site’s rating.

Beyond this, irrelevant content will do nothing for a natural link building profile. No self-respecting website administrator wants to link with a site that may put a dent in their own profile, so in this regard, your content’s attractiveness should come almost purely from its relevance.

A final note

Always consider the do’s and don’ts of link building to stay ahead of the game. SEO and content marketing is a long running and time consuming process which, if you’re doing it within the search engine’s guidelines, shouldn’t give you staggering results over night.

If that’s what’s happened then chances are that you are exploiting some kind of loophole. These black-hat techniques may give fantastic results initially, but when they are eventually flagged by the search engine’s crawlers, your visibility will take a nasty hit, one that is an absolute hassle to fix.

The trouble comes when you’re not prepared when Google rolls out an update, and their newly developed algorithms make the site’s rating suffer horribly as a result. So avoid the temptation for the quick fixes in your link building strategies; slow and sure wins the race, and gives you time to learn from your mistakes.

Spreading the destination of your links out evenly, staying active on your website where you can (this is where blogs are helpful) and remembering to keep links relevant are essentially key points in achieving SEO greatness for your site.