4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard

Did you know that the majority of blogs become inactive within 100 days after creation?

I believe this is because the owners don’t realize what makes a blog successful. In fact, I had a client who believed it would be easy to make money on the Internet, and all she needed to do, was to quickly whip up a website. After four years of throwing money to freelancers to help her, she finally admitted defeat.

I’m not sure what happened to her, but I know of many people like her. I’ve also analyzed the content of a stack of small business websites, and the following fatal blogging tips are rampant.

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Blogging is not easy, contrary to a common misconception.
Here you can see what most bloggers struggle with.
Image Credit: SocialMediaB2B

Don’t be amongst those blogs who close shop 100 days after starting because they didn’t know what blogging entailed. And please never listen to the "experts" who advise you to do these four things to get more blog traffic:

#1: Just add lots of content, often

When I first started dabbling in online marketing several years ago, I was told that in order to get traffic to my website, I would need to add content. Often.

Which is what I did.

But to my shame, the content was of no real value. I don’t know what I was thinking! Somehow, whoever it was who dispensed the "just add content" recipe to me, neglected to mention that it needed to add some kind of value for my readers.

It’s no wonder it never got shared or commented on, and my website’s bounce rate was high.

I see the same trend today, specifically with small businesses who go online. They add content – any content – to try get more traffic, not realizing that not only is their brand at stake, but so are their search rankings, because search engines look for quality, value-add content to match to user’s searches.

And trust me, search engines have algorithms in place to determine whether content is crap or not.

Brian Dean from Backlinko, expert blogger, says that, "Blogging today is 110% about quality…not quantity."

Just adding content – any content – will not get your blog more traffic, or result in more business.

#2: Stuff in keywords wherever you can

In days gone by, when search engines were still collecting themselves, website owners cottoned on to stuffing keywords in wherever they could. And then search engines got clever and wiped those websites far into the abyss of no return.

Yes, your blog needs keywords to rank higher in search engines and therefore get more traffic, but keywords need to be included in content in a natural way, making it easy for people to read.

My suggestion would be to use SEOChat’s free related keywords tool and then go on over to Google Keyword Planner to find the best keywords that have low competition, but high search volume.

Add a keyword naturally into:

  • The title of your post
  • The URL of the post
  • H1 header tags
  • In the first 100 words of your content
  • Sprinkled throughout your content, every 150 or so words
  • In the category of the post
  • In links to other authority sites
  • In image descriptions

When you stuff keywords in content, search engines will not promote your blog. And visitors will click away pronto.

#3: Hire cheap writers to churn out more content, fast

There is great demand on freelance writing websites like Upwork, but you get what you pay for, and since getting more blog traffic is not about churning out content just for the sake of content, when you hire cheap writers for your blog, you’re going to get not only badly written content, but it won’t be SEO optimized, or provide value to your readers.

All the top websites understand this, and pay about $266 or more for one blog post. When you consider that writers on sites like Upwork, charge from about $10 for a blog post, you can start to understand why the quality would be so poor.

So. Perhaps you pay $10 for someone to write you a blog post. But that post can actually damage your search engine ranking because of bounce rate (people come to your site, see crap content, and immediately leave). It will also damage your reputation, and most users will not convert. And so I ask you: why are you wasting money on bad writing? What is it benefiting you?

If you’re not a good writer, for goodness sake, hire a decent one who understands your target audience and optimizes the content, or just stop blogging.

And read Neil Patel’s step by step guide to creating a money-making blog. His advice is sound, and since he is the master of online marketing, he knows a thing or two on this subject.

By the way, while we’re on the subject of Neil Patel, when you check out his post, have a look at the quality of it, and how it’s all laid out. It’s popular because he only writes content that is helpful to his audience. Do your best to emulate the style he uses, but adapt it for your niche.

#4: Add stock photos to attract attention

Somewhere, you heard that images in blog posts attract attention. That would be right.

But. And it’s a very big "but": stock photos just don’t cut it anymore. They’re boring, fake and your readers can’t relate to them. It’s a psychological thing.

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A cheesy, fake and ineffective stock image…what business people do you know who do this?!
Image Credit: WebMeUp

To do justice to your blog by attracting attention and leading to higher conversions, images need to:

  • Be of high quality.
  • If your blog centers around an online store, make sure your product images are clear and show enough detail and offer as many views as possible.
  • Images must be relevant to the content. They should support the text and not simply be added for the sake of adding an image.
  • Add image descriptions that titillate, because people’s eyes draw to images first. If the description creates curiosity, they are more likely to keep reading, and this is good for SEO, and conversions.
  • Be sure to compress images so that they don’t slow down your site.

Fatal advice summed up

If you’re going to blog, you may as well do it right. Unfortunately, doing it right means it’s going to take time.

But if you don’t do it right, you’ll lose business and opportunities.

To sum up, let’s reverse the four most common and destructive blogging tips:

  1. Add blogging content that rocks. Help people want to share it because it resonates with them.
  2. Use keywords naturally, and strategically.
  3. Hire writers who may charge more, but will get your blog better results.
  4. Add images that are relevant and support the point you’re trying to get across in your content.

A Comparison of the 3 Most Popular All-In-One Online Marketing Tools

The three most popular online marketing tools generate a whopping 433, 500 searches every month.

There’s a reason for that.

These three particular tools also generate confusion as to what they are used for, the differences between them, and pricing. The three tools we’ll compare are MailChimp, which is mainly for email marketing, and all-in-one online marketing tools like GetResponse and HubSpot, which are used for many other functions, email marketing only being one of them.

What are all-in-one online marketing tools?

Let’s think about all the elements involved in online marketing. I like the way Curata depicts the areas:

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Now, you could use tools for each element, or you could use one tool to do everything from one dashboard.

Perhaps you’re even nodding your head as you think of the stack of Excel spreadsheets you’ve been using to try and keep tabs on all your initiatives. Tracking is a nightmare, and trying to keep up with your email plan is just about hopeless.

And then…how do you get a collective picture of how it all ties together, and whether it’s working or not? And the bigger your business gets, the harder it becomes to manage all your online marketing workflows…

Online marketing tools streamline, automate, and measure marketing tasks and workflows so that businesses can increase operational efficiency and grow revenue faster.

The most common functions of all-in-one marketing solutions include:

  • Email marketing
  • Lead management
  • Web forms
  • Website management
  • Drag and drop landing page builder
  • Content management and marketing
  • A/B Testing
  • Search engine optimization guidance
  • Workflow automation
  • Analytics

 

Marketing automation, which is what all-in-one online marketing software does, connects all the touchpoints of various activities.

With marketing automation, you can personalize the customer’s journey and segment behaviors, interests, and demographic details.

It ties all workflows together, to give you one complete picture.

The difference between Mailchimp, GetResponse and HubSpot

Now, all three platforms – GetResponse, HubSpot and MailChimp – offer a complete email marketing and autoresponder platform, but only GetResponse and HubSpot offer not only email marketing, but also other marketing automation for small businesses.

MailChimp can by no means be called an “all-in-one” online marketing tool, but I’ve included the service in this post for the sake of clarity; mainly to show the difference between an email marketing software platform and an all-in-one online marketing tool which includes email marketing as one element in the overall bundle.

This post details the differences between all three platforms, and you’ll be able to see how they compare in terms of pricing and offering.

Why online marketing tools?

Why is there so much interest in these tools, and what makes them so powerful for small businesses?

Well, there are four aspects to this:

  1. Marketing may not be your core service or product offering, so you wouldn’t want to spend enormous amounts of time on it. These tools help streamline your processes to give you more time.
  2. The tools act as somewhat of an online marketing guide, which makes learning about this business area a lot easier.
  3. They help make you more productive and effective because you can manage all, or most of your activities from the same platform.
  4. They help you target prospects better and improve your customer’s journey.
  5. Paying for one tool instead of many to do different tasks, can end up saving you a substantial amount of money.

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Image Credit: EmailMonday

#1: GetResponse

GetResponse first started out as an email marketing software provider, and today, they offer an all-in-one online marketing tool that features just about everything a small business needs for marketing in the virtual sphere. It can no longer be viewed as just email marketing software, because it offers a complete solution.

GetResponse offers a comprehensive email marketing campaign platform that you can use to plan workflow automation and email campaigns. On top of that, you can create landing pages and call-to-action forms with ease. The new features include tracking visitors in real-time to maximize profit and traffic, as well as cart abandonment recovery features.

GetResponse is the only all-in-one online marketing tool that includes webinars in their offerings, and it’s also known as the world’s easiest email marketing platform.

With a starting price of $49 per month for the marketing automation service, which also includes an email marketing platform, it’s the ideal place for small businesses who plan to grow. If you want all the features, the most popular plan is only $49 per month, compared to HubSpot’s which starts at $200 per month.

Getresponse

Automation packages offered by GetResponse

#2: HubSpot

Hubspot

HubSpot is a sophisticated all-in-one online marketing tool that features inbound marketing benefits.

HubSpot allows you to create your own landing pages and call-to-action forms, and it guides you with on-page SEO. HubSpot is also a content management system so it’s easy to update your website content and optimize it for search engines.

At an extra cost, you can even add the CRM and Sales functions.

HubSpot is mostly used by small to medium businesses.

HubSpot’s plans start at $200 per month, and their most expensive option will set you back $2400 per month.

#3: Mailchimp

Mailchimp

MailChimp is only an email marketing platform, not an all-in-one tool. Depending on the package you choose, it allows you to create, automate, manage and measure email campaigns.

It doesn’t boast the features that GetResponse or HubSpot has of course, but it is an excellent option for entrepreneurs just venturing out into online marketing, or who have a very tight budget.

MailChimp is one of the biggest players in the realm of email marketing with a huge database of active users. While it incorporates some automation elements, these are mostly for email marketing campaigns that do not extend beyond or apply to other verticals.

Functions comparison

Hubspot

GetResponse

Mailchimp

Email marketing

Yes

Yes

Yes

Email templates

Yes

Yes

Yes

Email workflows

Yes

Yes

Yes

Marketing campaign workflows

Yes

Yes

No

Website management

Yes

No

No

Build landing pages

Yes

Yes

No

Build webpages

Yes

No

No

On-page SEO

Yes

No

No

Automation

Yes

Yes

Yes

Landing pages

Yes

Yes

No

Analytics

Yes

Yes

Yes

Social media management

Yes

No

No

Blogging blueprints

Yes

No

No

Blogging SEO

Yes

No

No

Content management

Yes

No

No

Call to action forms

Yes

Yes

Yes

Webinars

No

Yes

No

Shopping carts integration

No

Yes

Yes

Website tracking

Yes

Yes

No

Email marketing & automation

All three online marketing tools have the same email marketing and automation capabilities. Mailchimp only offers this service, whereas GetResponse and HubSpot offer additional features.

Landing pages

Both HubSpot and GetResponse offer landing page builders. MailChimp does not have this feature.

Analytics & website tracking

All three platforms offer analytics according to their service offerings, but only HubSpot and GetResponse offer website tracking.

Shopping cart integration

Only GetResponse and MailChimp offer shopping cart integration.

Webinars

Webinars are offered exclusively on the GetResponse platform.

Conclusion

When you first either take your business online, or you’re venturing into online marketing, Mailchimp is the most affordable entry-level email marketing tool. GetResponse’s email marketing plans are cheaper than MailChimp if you have decent amount of subscribers. Also, MailChimp only centers around email marketing and is not an all-in-one online marketing tool like GetResponse and HubSpot.

If your business is at a place where you can afford it, it’s obvious that Hubspot offers more all-in-one online marketing tools and automation, but also comes at a hefty price that not all smaller business can afford.

For almost all the same functionality as HubSpot offers, GetResponse gives you at a fraction of the cost, which makes GetResponse my choice of all-in-one online marketing tools for small businesses.

Color Theory in Display Advertising

Advertising online has been a tricky business for awhile. Unlike traditional advertising, which can be slow to adapt, the Internet is always changing and attempting to find more ways to attract its core audience. Sometimes the shifts in tone will be so extreme that you will be shocked that they actually worked.

It definitely isn’t your grandpa’s marketing.

Color has a unique plan in advertising. In fact, it may be one of the most important elements to it.

Color and The Human Brain

All species have a reaction to color. Red may signify danger, green food, others help enhance movement or let prey ward off predators. As human beings, we come from the same evolutionary perspective. We also react to color, but on a much deeper scale.

Humans will connect on an emotional level with color schemes. Which is why it is so important to find the right one when branding. Advertisements, logos, promotional content, and designs are all impacted by the colors we choose.

When you select the right colors to match the tone of your ad, you will be able to improve results.

Display Advertising Color Tools

1. Bannersnack

Bannersnack

Bannersnack is a comprehensive platform allowing you to design and monitor your display marketing creatives.

Not only will it let you create amazing banners but it will also allow you to manage your display advertising (Facebook, Adwords, etc) from one place.

You can create static, animated HTML5 and interactive banner ads using Bannersnack advanced visual editor.

2. Photocopa

Photocopa

This tool lets you generate color palette based on any picture you upload. This is a very useful tool when you want to match your banner to your logo or a social media branding:

3. Color Contrast Analyzer (Google Chrome)

Color Contrast Analyzer

This extension allows you to analyze color contrast on web pages. Unlike other color contrast analyzers, this one assesses text within images and reports how well your text overlay can be seen (especially to people with poor eyesight)

Using Color To Improve Your Brand Recognition

There are some colors that are immediately associated with a certain brand. Red and orange to match the clown mascot with McDonalds. Blue, orange and white for Walmart. Black, silver and gold for Chrysler. These are iconic.

In the case of your own brand, you may or may not reach those levels of recognition (every major corporation had to start somewhere). But you can at least lodge yourself into the brain of consumers by selecting the right colors for your brand.

Triggering Emotional Responses In Customers

Emotional Responses In Customers

Goal is important when choosing colors for ads. Of course you want conversions, so put that out of your head and assume it is a given. A better focus is triggering an emotional response that will make the customer want your product.

Your logo is going to be separate from this task. It will already feature on any banner ads, promotional materials, designs, commercials, etc., that you post on the web. And it doesn’t matter if it “clashes” with ad colors, because that will only make it stand out more.

That doesn’t mean you can’t match your ad and your logo. Just that it should be a secondary concern.

When choosing an ad, start by deciding what feeling to put off. Do you want your customers to think of your product as something that will put them at ease? That will pump them up? That will help them live a healthier lifestyle? That will make them more trendy? That will put them on the cutting edge? That will make them happy?

Try to think of two or three adjectives relevant to the focus of your ad. Then begin incorporating it into your advertising.

  1. Red – As the boldest of the colors, red is a great attention grabber. But it is also aggressive. While customers will take notice, they may not respond in the way you want them to. Different tones of red, making it brighter or darker, may blunt that in-your-face feeling, and make it a bit more moldable to your brand. Unless the idea of your ad is to be extreme, in which case a bright red can really get the job done.
  2. Green – Earthy and natural, green is a big promoter of health, wellness, wealth, and growth. It is perfect for any product or brand that centers itself around those concepts. Which is why it is the most commonly used color in natural supplements like vitamins and weight loss products. Anything that aims to promote forward motion and progress is perfect for green.
  3. Blue – The most calm and tranquil of all of the colors, medical centers are especially apt at using blue for their services. It elicits emotions of trust, peace and serenity, like floating on a gentle ocean, or looking up at a clear sky. When put with other mild shades, such as white, it is further softened. But paired with darker shades, like black, it can take on a harder edge. Tech companies that need to show their machines as dependable are often seen using blue in their ads.
  4. Yellow – Bright and bubbly, yellow is the happiest and most optimistic of all colors. That extends to its more passionate, playful cousin, orange. Both can give your advertisement a sense of importance and cheer that catches the customer’s attention, and makes them feel positive about the product.
  5. Purple – Regal and rich, purple is the color that best promotes luxury and suave-cool. It is also a color used to represent intelligence and wisdom, appealing to customers as a symbol of the power of the mind. It is a highly sophisticated tone.
  6. White and Black – Balance is an important part of advertising, and when using black and white you have to take care to strike that balance. In some instances both can be used to great effect, but too much of either can really damage your message. Think of both as enhancers, not straight themes. If you do need to do with a contrast, try grayscale instead. And make sure you are using it properly… these shades on their own, even in moderate gray, can come off as depressing to many customers.

Examples of Color In Advertising

Target

Target banner ads

Target uses bright red to advertise based around a theme. Being a bullseye in their logo, the harsh combo of red and white work to give it a bold look that works for the brand.

Home Depot

Home Depot banner ads

Home Depot goes with an orange advertising theme, and it works well. It speaks of work and progression and optimism. Something that many people feel when undertaking home projects.

Milka

Milka banner ads

Purple is the color used by chocolate company Milka. It signifies the rich of their food product, and shows them off as a luxury brand.

Do you have an example of how color was used successfully in advertising or branding? Let us know in the comments!