Optimizing a JavaScript Site for Search Engines

In my article, “Optimizing Your Flash Site for Search Engines,” I mentioned my number one nemesis of SEO: JavaScript. While Flash can be read by some search engines, JavaScript absolutely cannot. I can understand the functionality and usability of JavaScript, but as an SEO, it makes my life miserable. Besides just optimizing it, I have to try and explain to a client why their website might not be as successful as they had hoped in the search engine results pages (SERPS).
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