If you’re an advertiser with the search engines, it’s bad enough that people click on your ads with no intention of buying anything. Worse, they may do this for money or to drain your advertising budget. This is click fraud. And it’s not just humans doing it anymore.
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Tag Archives: Click Fraud
The Hidden World of Click Fraud
You’ve heard plenty of reports about click fraud. But who is doing it? And what are the pressures motivating them? This author interviews several anonymous webmasters engaging in click fraud in Lagos, and discovers a small piece of a much bigger problem.
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Click Fraud isn`t Going Away
The press was all abuzz recently with a report released by California-based online research company Outsell. The report was based on a survey conducted in May. Its findings have some very painful implications for your search engine marketing budget.
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