Pay-per-click advertising has grown up, but what sort of creature is it now? Some savvy people have come up with ways to game the system in order to line their own pockets; at least one of these ways (click fraud) hurts those who use the system correctly. Is it time for a new online advertising model? What does the future hold?
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Tag Archives: Click Defense
What Has Google Been up to Lately?
For a company that produces a diverse range of technology services, Google’s
revenue stream is frightfully homogenous: it comes from
advertising. Is Google doing anything to change this? Do any of
Google’s recent moves offer a possibility for diversifying its
income?
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Google Slapped with Click Fraud Lawsuit
The recently-announced lawsuit against Google by Click Defense threatens not just the search engine giant, but the entire revenue making model for most search engines. Is click fraud as pervasive as Click Defense claims? Or is there more to this story than meets the eye?
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