Rules of Engagement for Social Media

Many of us laughed, or felt horribly betrayed (or eventually both) when we discovered the truth about such social media mistakes as the Wal-Mart fake blogs or Sony’s failed attempt at a "viral" campaign on YouTube. We would have winced if we had made those kinds of mistakes on behalf of one of our own sites. Wouldn’t it be great if there were some rules for social media?
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