Call them vertical, or niche, or even “Google killers.” But whatever you call them, there are hundreds of search engines out there other than the Big Three (or Big Five if you count AOL and Ask). In this article I’ll take a look at this wide open field, and discuss why you might want to broaden your searching (and perhaps advertising) horizons past Google.
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Tag Archives: Business Week
Domain Tasting: Hard to Swallow
Domain tasting and domain kiting have been highlighted by the press lately. They’re the bane of trademark holders, though they don’t always have to be. If you’re wondering what these practices are, why they’re so profitable, and whether you need to worry about them, keep reading.
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Why Everyone is Mad at Google
It may seem at first glance that everyone who is mad at Google is mad for a different reason: direct rivals, copyright holders, companies that advertise with the search engine giant. In fact, putting all the reasons together reveals an uncomfortably familiar pattern of behavior.
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