Beware of SEO Scammers

Any honest SEO will tell you that, unfortunately, this business seems to attract more than its fair share of scam artists. What makes it worse is the number of people who claim to be SEOs and think they know what they’re doing, but discover they don’t the next time Google runs an update. Sometimes, we read about a particularly egregious scammer, and feel a need to spread the word.
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Write Content For the Four Buying Personalities

In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind.
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Six Points for Your Viral Content Checklist

Everyone hopes the content they create for their social media campaigns will spread far and wide, but not everyone is successful. While any particular item may become popular or fail to spread for a variety of reasons, you can do a lot to help it succeed. Here are a few ways to give your social content an extra boost as you usher it into the world.
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