Responding to Negative Publicity Online

In a previous article, I talked about online reputation management. I explained why it’s important to monitor your reputation online and how to do it. I also discussed what you should already be doing to manage your reputation. In this article, I’ll describe what you should do when the worst happens.
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Focus is Key for Landing Pages

If you set yourself up properly, when users click through an ad for your product or company on another site, they end up on a landing page. This is your sales pitch to convince them to convert. You’ll find plenty of tips for building, testing, and improving your landing pages, but it all boils down to one word: focus.
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