Starting A Good Virus

Before I go into the article itself, please keep in mind that this is part of a series and there have been two articles in the series already. To give you some background, this series is building a web site from scratch to show you some of the most powerful techniques, tricks, methods, or whatever term you want to use, for ranking well in the search engines, specifically with Google.
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Building Links and Reputation for a Popular Website

There’s more to building a website’s popularity organically than creating a community for the site and sending out press releases. It helps to know what your competition is doing as far as link building, and give people who haven’t yet visited your site a chance to associate a “personality” with it. Keep reading to find out more.
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Beware the Google Death Penalty

Google recently sentenced the German websites for BMW and Ricoh to removal from their indexes, aka the “Google Death Penalty.” Both sites made it back into the Google index in about three days. But what were their crimes? Why did they happen? And how can we avoid having our own sites face the death penalty?
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