4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard

Did you know that the majority of blogs become inactive within 100 days after creation?

I believe this is because the owners don’t realize what makes a blog successful. In fact, I had a client who believed it would be easy to make money on the Internet, and all she needed to do, was to quickly whip up a website. After four years of throwing money to freelancers to help her, she finally admitted defeat.

I’m not sure what happened to her, but I know of many people like her. I’ve also analyzed the content of a stack of small business websites, and the following fatal blogging tips are rampant.

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Blogging is not easy, contrary to a common misconception.
Here you can see what most bloggers struggle with.
Image Credit: SocialMediaB2B

Don’t be amongst those blogs who close shop 100 days after starting because they didn’t know what blogging entailed. And please never listen to the "experts" who advise you to do these four things to get more blog traffic:

#1: Just add lots of content, often

When I first started dabbling in online marketing several years ago, I was told that in order to get traffic to my website, I would need to add content. Often.

Which is what I did.

But to my shame, the content was of no real value. I don’t know what I was thinking! Somehow, whoever it was who dispensed the "just add content" recipe to me, neglected to mention that it needed to add some kind of value for my readers.

It’s no wonder it never got shared or commented on, and my website’s bounce rate was high.

I see the same trend today, specifically with small businesses who go online. They add content – any content – to try get more traffic, not realizing that not only is their brand at stake, but so are their search rankings, because search engines look for quality, value-add content to match to user’s searches.

And trust me, search engines have algorithms in place to determine whether content is crap or not.

Brian Dean from Backlinko, expert blogger, says that, "Blogging today is 110% about quality…not quantity."

Just adding content – any content – will not get your blog more traffic, or result in more business.

#2: Stuff in keywords wherever you can

In days gone by, when search engines were still collecting themselves, website owners cottoned on to stuffing keywords in wherever they could. And then search engines got clever and wiped those websites far into the abyss of no return.

Yes, your blog needs keywords to rank higher in search engines and therefore get more traffic, but keywords need to be included in content in a natural way, making it easy for people to read.

My suggestion would be to use SEOChat’s free related keywords tool and then go on over to Google Keyword Planner to find the best keywords that have low competition, but high search volume.

Add a keyword naturally into:

  • The title of your post
  • The URL of the post
  • H1 header tags
  • In the first 100 words of your content
  • Sprinkled throughout your content, every 150 or so words
  • In the category of the post
  • In links to other authority sites
  • In image descriptions

When you stuff keywords in content, search engines will not promote your blog. And visitors will click away pronto.

#3: Hire cheap writers to churn out more content, fast

There is great demand on freelance writing websites like Upwork, but you get what you pay for, and since getting more blog traffic is not about churning out content just for the sake of content, when you hire cheap writers for your blog, you’re going to get not only badly written content, but it won’t be SEO optimized, or provide value to your readers.

All the top websites understand this, and pay about $266 or more for one blog post. When you consider that writers on sites like Upwork, charge from about $10 for a blog post, you can start to understand why the quality would be so poor.

So. Perhaps you pay $10 for someone to write you a blog post. But that post can actually damage your search engine ranking because of bounce rate (people come to your site, see crap content, and immediately leave). It will also damage your reputation, and most users will not convert. And so I ask you: why are you wasting money on bad writing? What is it benefiting you?

If you’re not a good writer, for goodness sake, hire a decent one who understands your target audience and optimizes the content, or just stop blogging.

And read Neil Patel’s step by step guide to creating a money-making blog. His advice is sound, and since he is the master of online marketing, he knows a thing or two on this subject.

By the way, while we’re on the subject of Neil Patel, when you check out his post, have a look at the quality of it, and how it’s all laid out. It’s popular because he only writes content that is helpful to his audience. Do your best to emulate the style he uses, but adapt it for your niche.

#4: Add stock photos to attract attention

Somewhere, you heard that images in blog posts attract attention. That would be right.

But. And it’s a very big "but": stock photos just don’t cut it anymore. They’re boring, fake and your readers can’t relate to them. It’s a psychological thing.

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A cheesy, fake and ineffective stock image…what business people do you know who do this?!
Image Credit: WebMeUp

To do justice to your blog by attracting attention and leading to higher conversions, images need to:

  • Be of high quality.
  • If your blog centers around an online store, make sure your product images are clear and show enough detail and offer as many views as possible.
  • Images must be relevant to the content. They should support the text and not simply be added for the sake of adding an image.
  • Add image descriptions that titillate, because people’s eyes draw to images first. If the description creates curiosity, they are more likely to keep reading, and this is good for SEO, and conversions.
  • Be sure to compress images so that they don’t slow down your site.

Fatal advice summed up

If you’re going to blog, you may as well do it right. Unfortunately, doing it right means it’s going to take time.

But if you don’t do it right, you’ll lose business and opportunities.

To sum up, let’s reverse the four most common and destructive blogging tips:

  1. Add blogging content that rocks. Help people want to share it because it resonates with them.
  2. Use keywords naturally, and strategically.
  3. Hire writers who may charge more, but will get your blog better results.
  4. Add images that are relevant and support the point you’re trying to get across in your content.

A Comparison of the 3 Most Popular All-In-One Online Marketing Tools

The three most popular online marketing tools generate a whopping 433, 500 searches every month.

There’s a reason for that.

These three particular tools also generate confusion as to what they are used for, the differences between them, and pricing. The three tools we’ll compare are MailChimp, which is mainly for email marketing, and all-in-one online marketing tools like GetResponse and HubSpot, which are used for many other functions, email marketing only being one of them.

What are all-in-one online marketing tools?

Let’s think about all the elements involved in online marketing. I like the way Curata depicts the areas:

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Now, you could use tools for each element, or you could use one tool to do everything from one dashboard.

Perhaps you’re even nodding your head as you think of the stack of Excel spreadsheets you’ve been using to try and keep tabs on all your initiatives. Tracking is a nightmare, and trying to keep up with your email plan is just about hopeless.

And then…how do you get a collective picture of how it all ties together, and whether it’s working or not? And the bigger your business gets, the harder it becomes to manage all your online marketing workflows…

Online marketing tools streamline, automate, and measure marketing tasks and workflows so that businesses can increase operational efficiency and grow revenue faster.

The most common functions of all-in-one marketing solutions include:

  • Email marketing
  • Lead management
  • Web forms
  • Website management
  • Drag and drop landing page builder
  • Content management and marketing
  • A/B Testing
  • Search engine optimization guidance
  • Workflow automation
  • Analytics

 

Marketing automation, which is what all-in-one online marketing software does, connects all the touchpoints of various activities.

With marketing automation, you can personalize the customer’s journey and segment behaviors, interests, and demographic details.

It ties all workflows together, to give you one complete picture.

The difference between Mailchimp, GetResponse and HubSpot

Now, all three platforms – GetResponse, HubSpot and MailChimp – offer a complete email marketing and autoresponder platform, but only GetResponse and HubSpot offer not only email marketing, but also other marketing automation for small businesses.

MailChimp can by no means be called an “all-in-one” online marketing tool, but I’ve included the service in this post for the sake of clarity; mainly to show the difference between an email marketing software platform and an all-in-one online marketing tool which includes email marketing as one element in the overall bundle.

This post details the differences between all three platforms, and you’ll be able to see how they compare in terms of pricing and offering.

Why online marketing tools?

Why is there so much interest in these tools, and what makes them so powerful for small businesses?

Well, there are four aspects to this:

  1. Marketing may not be your core service or product offering, so you wouldn’t want to spend enormous amounts of time on it. These tools help streamline your processes to give you more time.
  2. The tools act as somewhat of an online marketing guide, which makes learning about this business area a lot easier.
  3. They help make you more productive and effective because you can manage all, or most of your activities from the same platform.
  4. They help you target prospects better and improve your customer’s journey.
  5. Paying for one tool instead of many to do different tasks, can end up saving you a substantial amount of money.

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Image Credit: EmailMonday

#1: GetResponse

GetResponse first started out as an email marketing software provider, and today, they offer an all-in-one online marketing tool that features just about everything a small business needs for marketing in the virtual sphere. It can no longer be viewed as just email marketing software, because it offers a complete solution.

GetResponse offers a comprehensive email marketing campaign platform that you can use to plan workflow automation and email campaigns. On top of that, you can create landing pages and call-to-action forms with ease. The new features include tracking visitors in real-time to maximize profit and traffic, as well as cart abandonment recovery features.

GetResponse is the only all-in-one online marketing tool that includes webinars in their offerings, and it’s also known as the world’s easiest email marketing platform.

With a starting price of $49 per month for the marketing automation service, which also includes an email marketing platform, it’s the ideal place for small businesses who plan to grow. If you want all the features, the most popular plan is only $49 per month, compared to HubSpot’s which starts at $200 per month.

Getresponse

Automation packages offered by GetResponse

#2: HubSpot

Hubspot

HubSpot is a sophisticated all-in-one online marketing tool that features inbound marketing benefits.

HubSpot allows you to create your own landing pages and call-to-action forms, and it guides you with on-page SEO. HubSpot is also a content management system so it’s easy to update your website content and optimize it for search engines.

At an extra cost, you can even add the CRM and Sales functions.

HubSpot is mostly used by small to medium businesses.

HubSpot’s plans start at $200 per month, and their most expensive option will set you back $2400 per month.

#3: Mailchimp

Mailchimp

MailChimp is only an email marketing platform, not an all-in-one tool. Depending on the package you choose, it allows you to create, automate, manage and measure email campaigns.

It doesn’t boast the features that GetResponse or HubSpot has of course, but it is an excellent option for entrepreneurs just venturing out into online marketing, or who have a very tight budget.

MailChimp is one of the biggest players in the realm of email marketing with a huge database of active users. While it incorporates some automation elements, these are mostly for email marketing campaigns that do not extend beyond or apply to other verticals.

Functions comparison

Hubspot

GetResponse

Mailchimp

Email marketing

Yes

Yes

Yes

Email templates

Yes

Yes

Yes

Email workflows

Yes

Yes

Yes

Marketing campaign workflows

Yes

Yes

No

Website management

Yes

No

No

Build landing pages

Yes

Yes

No

Build webpages

Yes

No

No

On-page SEO

Yes

No

No

Automation

Yes

Yes

Yes

Landing pages

Yes

Yes

No

Analytics

Yes

Yes

Yes

Social media management

Yes

No

No

Blogging blueprints

Yes

No

No

Blogging SEO

Yes

No

No

Content management

Yes

No

No

Call to action forms

Yes

Yes

Yes

Webinars

No

Yes

No

Shopping carts integration

No

Yes

Yes

Website tracking

Yes

Yes

No

Email marketing & automation

All three online marketing tools have the same email marketing and automation capabilities. Mailchimp only offers this service, whereas GetResponse and HubSpot offer additional features.

Landing pages

Both HubSpot and GetResponse offer landing page builders. MailChimp does not have this feature.

Analytics & website tracking

All three platforms offer analytics according to their service offerings, but only HubSpot and GetResponse offer website tracking.

Shopping cart integration

Only GetResponse and MailChimp offer shopping cart integration.

Webinars

Webinars are offered exclusively on the GetResponse platform.

Conclusion

When you first either take your business online, or you’re venturing into online marketing, Mailchimp is the most affordable entry-level email marketing tool. GetResponse’s email marketing plans are cheaper than MailChimp if you have decent amount of subscribers. Also, MailChimp only centers around email marketing and is not an all-in-one online marketing tool like GetResponse and HubSpot.

If your business is at a place where you can afford it, it’s obvious that Hubspot offers more all-in-one online marketing tools and automation, but also comes at a hefty price that not all smaller business can afford.

For almost all the same functionality as HubSpot offers, GetResponse gives you at a fraction of the cost, which makes GetResponse my choice of all-in-one online marketing tools for small businesses.

Improve Your Conversion Ratio and SERPs with Images and a Blog

There are two things that every online business is looking for: the highest possible conversion ratio and a top ranking on every applicable search engine results page (SERP). These components go hand in hand because a high SERP ranking will push more traffic to your page, which in turn gives you the opportunity to increase your conversion ratio and profit margin.

This concept is rather simple, but the execution can cause many businesses to falter. After all, this is no longer the early days of the Internet when you could use unsophisticated practices to raise your SERP ranking. Instead, you need to use a targeted SEO approach that acknowledges the latest Google algorithm changes. It is also vital to utilize inbound marketing to get the most out of your marketing budget.

To turn your dream of combining a high SERP ranking with an increased conversion ratio into a reality, you will need to need fully embrace the following tips.

1. Blog on a Regular Basis

If you start a blog, you will be able to maximize inbound marketing and boost your SEO ranking. According to HubSpot, your odds of enjoying a successful ROI from your blog are 13 times higher than other inbound marketing techniques. Additionally, 82 percent of companies that blog daily have experienced an increase in customer acquisition.

Business blogging stats

In other words, maintaining a blog should definitely be an integral piece of your marketing and SEO strategies. Always remember that driving more qualified leads to your website should be your ultimate goal because this will result in a better conversion ratio. By posting high quality, relevant blog entries, you can more easily attract the attention of qualified prospects.

2. Use Images and Logos to Your Advantage

Studies have proven that there is a strong link between recognizable brand imagery and sales, which makes it critical for every business to place a big emphasis on logo design. When creating a logo that will define your company, it is necessary to ensure that the image is eye-catching, unique and memorable. This logo should then be proudly displayed on your website and social media pages, along with having a spot on all of your packaging materials.

The other images that you use online will also play a major role in your bounce rate. In fact, the caption that you put underneath each header image on your blog will receive a 300 percent higher engagement rate than the rest of each entry. With this in mind, you must choose imagery that is interesting enough to make people take in the associated caption.

If you do this successfully, consumers will be more likely to stick around long enough to make a purchase. As an added bonus, the title and caption of each image offers yet another place to harness the power of SEO in order to boost your SERP ranking.

3. Widgets Can Boost Sales

Now that your images, logo and blog are pushing more traffic to your site, how do you take advantage of the influx of prospects? It is helpful to be aware that positive reviews have an impact on 90 percent of the consumers who read them. In other words, if you can get positive reviews in front of your website visitors, you should naturally experience a noticeable boost in your conversion ratio.

But how do you put reviews in front of consumers without getting them to click on a testimonials page? The answer is simple: use a conversion rate optimization widget. This will enable you to put positive reviews on your homepage without having them be the focal point at all times.

Instead, the widget will pop the reviews on top of your other content until the visitor minimizes them. This is effective because consumers will have easy access to your reviews, which will make them feel more encouraged to commit to a purchasing decision.

The ultimate end goal for employing all of these techniques is to make it easier for people to find your website and buy something during their first visit.

Images, regular blogging and an eye-catching logo will all be beneficial, but make sure that you have the proper conversion tools in place to take advantage of the increased attention that a high SERP rank provides. A review widget is a great place to start, and you should also strongly consider using a responsive, mobile-friendly website design to make your site as accessible to consumers as possible.