Is it Time for a New Search Advertising Model?

The pay-per-click advertising model has been around since 1998. In those nine years a number of unsavory characters have attempted – some very successfully – to make money from the model while hurting innocent people. This article looks at some of the harmful effects of PPC, and wonders if there is something better on the horizon.
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Pay-Per-Click Destined to Evolve into Pay-Per-Action

Pay-per-click (PPC) advertising is big business. PPC generates revenues of billions of dollars every year for advertisers, and shows absolutely no signs of slowing down. Programs like Google’s AdWords, Yahoo! Search Marketing, formerly Overture, and late September, 2005, MSN announces it is joining the ranks of paid contextual advertising with its MSN Keywords and adCenter programs. However, no online single advertising scheme, especially one with inherant flaws, has survived the test of time. If history proves itself, PPC (along with Google) may soon be on the chopping block.
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Some Consequences of Pay-Per-Click’s Growing Pains

Pay-per-click advertising has grown up, but what sort of creature is it now? Some savvy people have come up with ways to game the system in order to line their own pockets; at least one of these ways (click fraud) hurts those who use the system correctly. Is it time for a new online advertising model? What does the future hold?
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