Balancing Inbound and Outbound Links

One of the most important aspects of Search Engine Optimization (SEO) is link building. Any SEO worth his or her salt will help the webmaster understand and achieve quality links. Since every one of the search engines relies upon backlinks to help determine the relevancy score of a particular website, it is usually part of any SEO consultant’s work with a webmaster, even though the weight that search engines give to backlinks may vary greatly.
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