Click Fraud: What it is, What You Can do About it

Click fraud has received a lot of news coverage recently; even Google’s chief financial officer admitted that it was a serious threat to the company’s business model. It could also become a serious threat to your business model, causing your pay-per-click advertising costs to skyrocket with no return on your investment. What is click fraud? And more importantly, what can you do about it? Read on to find out.
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