Searching for (Unintentional) Supporters of Spyware? Try Google

It’s a journalistic dictum that, in order to get to the bottom of something, one should follow the money. Spyware researcher Ben Edelman used high technology to discover who is using that hated method to advertise, and thus keeping spyware makers in business. This led to a chain of money whose links may surprise you — and illustrate a larger issue in the tangled web of online advertising.
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Six Ways to Measure SEO Success

Website and business owners who spend money on optimizing their websites in the search engines want to know they are getting a good return on their investments. SEOs need concrete numbers to show these people to prove that the campaign is working, and that they should continue to invest in optimization. But how do you get these numbers? Jacqueline Dooley explains six metrics to use that are helpful indicators for letting both business owners and SEOs know whether a website’s optimization campaign is working, and how well.
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How Many Search Engines do We Really Need?

With the vast majority of Web surfers going first — and only — to Google to start finding what they need online, why have so many other search engines cropped up? Do they really offer their users something that Google doesn’t? Anthony Hart takes a look at some of the other major search engines, and tells you what he thinks.
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